The Circuit

The conversation covers various topics related to Apple's recent product announcements, including the iPhone, wearables, Apple Silicon, and AI features. The hosts discuss the potential impact of the new iPhone lineup on sales volume and upgrades, as well as the significance of TSMC's involvement in supplying processors. They also highlight the design and features of the Apple Watch and AirPods, emphasizing the attention to detail and user experience. The conversation concludes with a discussion on Apple's investment in healthcare and the role of AI as an enabling technology. The conversation discusses the state of AI applications and the need to shift the focus from AI itself to the features it enables. They also touch on Apple's use of AI and its integration with Google and OpenAI. The conversation explores the challenges of rolling out AI features, particularly in China, and the importance of positive word-of-mouth in driving adoption. They highlight the potential of Genmoji to create FOMO and drive interest in new hardware. The conversation concludes with a discussion on the format of Apple keynotes and the possibility of returning to live events.


What is The Circuit?

A podcast about the business and market of semiconductors