Kettle & Fire’s Recipe for Repeat Revenue (with Wilson Hung)

Order confirmation emails give you information you actually want. So why aren't more brands using them as a growth opportunity? Kettle & Fire's Director of Growth, Wilson Hung, shares what they've done to turn confirmation emails into their superpower by teaching their customers about the product they just bought.

Show Notes

Wilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com, so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into:

• How 2 bloggers were responsible for 10k/month in revenue in the early days.
• Why they made it easier for their subscribers to skip orders.
• The value of using email to educate your customers.
• How you can use grocery stores as a way to acquire customers for your D2C business.

Show Notes & Links

• [4:35] Wilson’s initial 30-day plan with Kettle & Fire
• [9:32] How retail and D2C fit together in the CPG space
• [12:44] How can you maximize the impact of a confirmation email? (Especially if you’re a subscription business)
• [20:41] How to use education to guide your customers through the journey
• [22:57] How to measure your onboarding success
• [25:10] How does your online store support retail?
• The Ecommerce Marketing Show Home
• Kettle & Fire
• ARPU
• Wilson Hung on Twitter
• Dave Gerhardt on Twitter

Did you learn anything from this episode? If so, we'd love a review. 😊

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.