#282 S2 Episode 151 - Level Up Sales Discovery with Design Thinking with Justin Jones

Show Notes

Sales Transformation excitedly brings you Justin Jones, co-founder of Somersault Innovation. Together with Ashley Welch, who was also a guest of the show, they help companies close transformational deals with the customer-centric approach and the methods of design thinking. Justin will be sharing his professional journey and his side of the story on how design thinking works.

 

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HIGHLIGHTS

• Justin’s career before Somersault Innovation
• The Somersault Origins
• What the heck is Design Thinking?
• How Design Thinking benefits sales

QUOTES

Justin: “I think what's so great about design for me personally, and then maybe for a seller, is that it is so human centered. Like it's problem solving for human beings, it sort of honors humanity and all of us.”

Justin: “What's so cool about design is it helps us in a really realistic and practical way, stay fresh and frosty, and diverge more, and like really get deep and wide in the organization and have fun doing that.”

Collin: “The biggest thing is like really just reviewing all the time, because even if you're at the top of your game, like you're still gonna miss things sometimes and you won't know that unless you're really just reviewing.”

Justin: “I think, you know, what we're looking for, which I think is what every seller is looking for with their customer is energy.”

Learn more about Somersault Innovation in the link below: 

• LinkedIn: https://www.linkedin.com/company/somersaultinnovation/
• Website: https://www.somersaultinnovation.com/

Learn more about Design Thinking by grabbing a copy of Justin and Ashley’s book: Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue at Amazon now!

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