Marketing News Canada

Meet Penny Wilson

Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry.

In this episode we discuss...

- How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite
- Recent innovations and additions to the HootSuite platform
- Letting the data be how are you go to market with new products
- Trying to go to market with the problems to solve for customers versus the products they provide
- What is HootSuite according to Penny?
- The importance of mapping out a customer's journey and how you can enhance the customers journey with you
- The benefits of using a tool like HootSuite
- What's next for Hootsuite?
- HootSuite's various marketing strategies

SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging

The Five Questions Highlights...

- Penny likes to spread peanut butter and fig jam on her toast, but not at the same time.
- Recent favorite book is called "Winning with Data" by Tomasz Tunguz
- Supports The Minerva Foundation that supports young women in science, and the The Ride to Conquer Cancer

See jellymarketing.com/blog for more!

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new products - Trying to go to market with the problems to solve for customers versus the products they provide - What is HootSuite according to Penny? - The importance of mapping out a customer's journey and how you can enhance the customers journey with you - The benefits of using a tool like HootSuite - What's next for Hootsuite? - HootSuite's various marketing strategies SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging The Five Questions Highlights... - Penny likes to spread peanut butter and fig jam on her toast, but not at the same time. - Recent favorite book is called "Winning with Data" by Tomasz Tunguz - Supports The Minerva Foundation that supports young women in science, and the The Ride to Conquer Cancer See jellymarketing.com/blog for more!

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

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