The brands people remember rarely play it safe, and in industries where most companies follow the same path, success often comes from doing something different. So, what’s the most effective way to grow your brand?
In this episode of
Straight to Voicemail, Amanda Smith hears from
Ryan Shapiro and
Rachel McDougall, President and Founder of
peomg, to discuss the strategy that fueled their growth and how prioritizing authenticity has become their competitive advantage.
You’ll learn:
- How breaking industry norms can drive brand growth
- Why audience value real, human brands over synthetic marketing
- How authenticity helps B2B brands standout in a saturated market
Jump into the conversation:
(
00:00) Setting the stage for meaningful innovation
(
00:27) Meet the guests: The minds behind the conversation
(
00:48) Why going against the industry playbook works
(
01:17) Choosing authenticity over synthetic branding
(
01:33) Inside peomg’s holiday campaign
(
01:58) Key takeaways and final insights
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Follow Ryan Shapiro and Rachel McDougall on LinkedIn
What is Straight To Voicemail?
What are the best brands doing to stay relevant, build trust, and create content smarter?
At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time.
Join us each week for quick hits of insights from b2b marketers and leaders.