Subscribe
Share
Share
Embed
This week Mike talks to Anton Hanley
Anton Hanley is the founder of TLA, a business that grew out of the early online automotive marketplace AskAPrice.com, which launched in 2002 from humble beginnings in Wigan. In the podcast, Anton explains how the company quickly established itself as a dominant player in new car lead generation at a time when few dealerships or manufacturers fully understood the value of digital customer enquiries. Over the years, TLA evolved alongside the automotive industry, helping brands adapt to changing consumer behaviour, digital marketing demands, and the growing importance of data-driven customer acquisition strategies.
Mike and Anton discuss the rapid transformation taking place across the automotive sector, including fragmented digital customer journeys, increasing pressure on OEMs to improve marketing ROI, and the growing influence of AI on customer engagement. They explore how TLA operates at the centre of these changes, the realities of scaling a business in a structurally shifting market, and how the wider automotive ecosystem must evolve to keep pace with new technologies, consumer expectations, and emerging competitors.
🔁 Connect & Subscribe
• Follow Ignite & Scale on Spotify / Apple
• Discover more at cambriaprivatecapital.com
• Follow Mike Allen for future episodes & insights
© Copyright Cambria Private Capital. All Rights Reserved.
Anton Hanley is the founder of TLA, a business that grew out of the early online automotive marketplace AskAPrice.com, which launched in 2002 from humble beginnings in Wigan. In the podcast, Anton explains how the company quickly established itself as a dominant player in new car lead generation at a time when few dealerships or manufacturers fully understood the value of digital customer enquiries. Over the years, TLA evolved alongside the automotive industry, helping brands adapt to changing consumer behaviour, digital marketing demands, and the growing importance of data-driven customer acquisition strategies.
Mike and Anton discuss the rapid transformation taking place across the automotive sector, including fragmented digital customer journeys, increasing pressure on OEMs to improve marketing ROI, and the growing influence of AI on customer engagement. They explore how TLA operates at the centre of these changes, the realities of scaling a business in a structurally shifting market, and how the wider automotive ecosystem must evolve to keep pace with new technologies, consumer expectations, and emerging competitors.
🔁 Connect & Subscribe
• Follow Ignite & Scale on Spotify / Apple
• Discover more at cambriaprivatecapital.com
• Follow Mike Allen for future episodes & insights
© Copyright Cambria Private Capital. All Rights Reserved.
Creators and Guests
What is Ignite & Scale - The Cambria Private Capital Podcast with Mike Allen?
Our aim is to provide you, our listeners – whether you’re a budding founder, a keen investor, or simply an enthusiast of business innovation – with unique insights and perspectives that can only come from those who have truly walked the path of success. At Cambria Private Capital, we believe in more than just investment; we believe in nurturing potential, sparking growth, and building lasting relationships. Each episode is a step towards uncovering the strategies, challenges, and triumphs that define today’s business landscape. So, whether you're here to find your next investment opportunity or to gather inspiration for your entrepreneurial journey, you’re in the right place.