Data Dialogues

How effective is your data-driven presentation? Bill Franks, who leads the Center for
Statistics and Analytical Research at Kennesaw State University, offers practical tips for
delivering a presentation that dazzles your non-technical business audience and gets the results
you want.

Show Notes

Your data-driven presentation is not just about data. At least 50% of your presentation is about
how you package and present the data, says Dr. Bill Franks. He leads the Center for Statistics
and Analytical Research at Kennesaw State University in Georgia, and is author of Winning the
Room -- Creating and Delivering an Effective Data Driven Presentation. Listen to this episode to
get practical tips for making your next presentation more effective.

Jump ahead to these topics:

1:17 – About Dr. Bill Franks
2:36 – It’s not just about the facts and figures
4:40 – Match your content to your audience
6:50 – It’s not about you, it’s about what your audience needs
9:20 – Analogies are effective for nontechnical people
11:30 – Use the fewest numbers possible, at the lowest level of precision
13:30 – How effective are diagrams?
17:30 – Position your results as positively as possible
19:18 – Engaging your Zoom audience

Learn more about Dr. Bill Franks at bill-franks.com. And look for his book, Winning the Room,
on Amazon.

What is Data Dialogues?

A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.