Supercool

What moves people to ditch their cars and use their own feet? The key, says Jeff Speck, is that the walk must be as good as a drive. Jeff wrote the book on walkability—literally. Walkable City: How Downtown Can Save America One Step at a Time is the best-selling city-planning title of the 21st century. On today’s show, Jeff presents the playbook for creating walkable neighborhoods and cities, the maddening obstacles standing in the way, and how to clear the path—one thoughtful step at a time.

Show Notes

Guest: Jeff Speck, FAICP, CNU-A, LEED-AP, Honorary ASLA; Partner, Speck Dempsey

Organization: Speck Dempsey

Book: Walkable City: How Downtown Can Save America, One Step at a Time

TED Talk: The Walkable City

Report: Foot Traffic Ahead by Smart Growth America

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What is Supercool?

Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.