Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT

In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.

He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.

Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email [e-mail] and we will be in touch.