Paris Talks Marketing

In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn. 

👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration.

How did Snitcher change the game for Rohan? Stay tuned to find out.

In this episode, you will be able to:
  • Discover actionable insights from the SaaStock conference experience
  • Gain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads.
  • Understand how to build a brand in the era of AI content.

The key moments in this episode:

00:00 - Introduction 
03:06 - The SaaStock Experience 
07:53 - Where does Snitcher fit into the modern MarTech stack?
11:23 - The road to $1 million ARR with 3 people
14:50 - Driving qualified traffic to your website
16:03 - Account-based approach to growth
20:17 - How an upstart brand can compete with entrenched category gorillas
23:36 - PLG: guiding not selling in free trials
33:14 - CSM role in a SaaS business
36:01 - How to build a brand in the era of AI content

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!