Paris Talks Marketing

In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn. 

👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration.

How did Snitcher change the game for Rohan? Stay tuned to find out.

In this episode, you will be able to:
  • Discover actionable insights from the SaaStock conference experience
  • Gain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads.
  • Understand how to build a brand in the era of AI content.

The key moments in this episode:

00:00 - Introduction 
03:06 - The SaaStock Experience 
07:53 - Where does Snitcher fit into the modern MarTech stack?
11:23 - The road to $1 million ARR with 3 people
14:50 - Driving qualified traffic to your website
16:03 - Account-based approach to growth
20:17 - How an upstart brand can compete with entrenched category gorillas
23:36 - PLG: guiding not selling in free trials
33:14 - CSM role in a SaaS business
36:01 - How to build a brand in the era of AI content

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.