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Hello, this is The ProSource Podcast.

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I'm Kevin Devine,

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Director of Digital

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Marketing Content

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for ProSource Wholesale.

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In this series

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will focus on home remodeling,

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especially kitchens and bathrooms.

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You'll hear from those in the know,

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including our corporate merchandizers

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showroom team members

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and the trade professionals

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who ultimately make it happen.

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We're glad you've joined us.

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Enjoy.

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In today's episode of The ProSource

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Podcast, we're joined by Mark Allen,

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who's an account manager

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with ProSource Wholesale.

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Mark, thanks for joining us here today.

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Glad to be here.

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And I appreciate you getting the

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attire memo that we be so matching there.

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That's nice.

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So let's start with an easy question.

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Once you tell us who you are

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and specifically what you do

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for ProSource in that role.

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So I'm Mark Allen.

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I'm here in the ProSource

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showroom here in Saint Louis

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and as account manager.

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So account

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as account manager,

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we work with members and members clients

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and their selection of the remodel

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products were anywhere

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from your flooring products to

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kitchen and bath. Okay.

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How long you've been doing this

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now for ProSource.

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So I've been here.

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On my fourth year here at ProSource.

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Been in ProSource for four years.

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How long have you been in the home

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remodeling industry as a whole?

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In the whole 15 years.

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Okay.

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In and out of the industry.

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But yes, 15 years is where I've been.

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The you and I were talking about earlier

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that you were actually in construction

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before it and before that. Correct.

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So from the framing side.

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Going into

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on the commercial supply side also

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and then doing the residential

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supply chain.

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So in those four years in this role

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coming from where you did,

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what have you learned in that time

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frame about account management?

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So what you learn.

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You know, every particular inside

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products,

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exterior products, interior products,

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they all are different.

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So you got timelines that are different.

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The start of the project

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started different times.

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A lot of times in the interior products,

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they are the last to be utilized for more

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and more of the finished products

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of versus say, the exterior products,

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which is more of the start

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of the projects. Okay.

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So when we talk about the project,

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every homeowner, they're different.

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Their project is different.

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The trade pro members that you deal with,

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they have different projects.

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When you're looking at those

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early steps in the process.

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What what questions

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you like to ask

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to probe about that project, to know

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where to start and where,

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where to guide people toward.

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In the process.

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What I like to do is to get,

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especially if it's a remodeling product

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project

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or even a new construction

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project, is

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find out what their inspiration is

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because that's going to be the key.

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Find out what their budget is,

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because you can have

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the same look within different budgets.

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And that's the key to

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a successful project,

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is to find out

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what their inspiration

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is, to get that look

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and to find out also what the budget is.

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When you ask about their inspiration,

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do you look to try to

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maybe get photos of that or is it more

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what's in their mind?

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Both. Okay.

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Every individual is different.

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So some will bring

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pages and pages of different stuff.

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Some will just use a phone

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that they've saved

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and everyone is different.

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So every process.

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So you got to look at, you know,

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sometimes it's

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they have no idea what they want.

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And you start pulling sections

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from things that they talk

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and then it might go

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completely an opposite way

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because it may be something that they see

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in the showroom that they like better.

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That wasn't even

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on their radar

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of doing that look, particular look.

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So we talked about how

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people are different.

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Projects are certainly different too.

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So when you start to look at that,

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what are some of the common problems

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that you've seen people run into

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and how do you maybe help

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help them

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address those problems,

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especially if they are

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going through a massive

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remodel, multiple rooms

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that they may be dealing with

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or even in the entire house,

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if that's the case?

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So you look at each individual room

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to really fit what they're wanting.

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So it may be

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that you have to create

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a flow between room to room, but

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at the same time, they may have

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one style,

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one particular room,

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and then a completely different style

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and another.

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So you have to kind of balance those.

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So they work

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and in the home

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and it's not just one room here

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and one room here and in the home.

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So you definitely have to get a flow

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for styles and colors

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to get what they want.

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But you know,

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some people

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they want particular looks in their room

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and it may not flow with another one,

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but that is what they want.

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Do you find that happening a lot?

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I can see different colors in

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from room to room.

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Do you find

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different styles

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trending from one room

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to the next in projects.

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You do sometimes,

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but you get a lot of homes

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now that are open concept.

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So with that open concept.

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Most of the time they're going to flow.

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But when you get into

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the primary suite,

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when you get into there,

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into the bathroom area,

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it's kind of its own space.

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So you can create that

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space that can be different

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than another space that say, the kitchen

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great room or the flooring

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that's in those other rooms.

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You create that space for them.

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How do you go about identifying

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the lifestyle within the home?

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Meaning are there pets? Are there kids?

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Is there a work from home situation?

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And how might that influence

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any products that you then suggest?

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So that's one of the first questions

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you do ask,

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especially in the flooring side,

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to find out,

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you know, how the floors

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are going to be used.

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So then that will kind of drive you

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to the correct material

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to be in the selection process.

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Okay.

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So just a thought that occurred to me

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here.

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As I've talked to other account managers,

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sometimes they find that

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a lot of the projects they do

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sit toward a sort of slant

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toward a particular product category.

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More often than not,

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they end up doing a lot more hardwood

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or a lot more tile projects.

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Has that been the case with you

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or is it

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pretty much spanned all flooring

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product categories?

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It spans through all of them.

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I think the biggest

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the hottest item that is out there is

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and it's marketed is the 100%.

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We want waterproof floors.

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We want something that's durable.

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So that goes into the LVT, LV plank

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lines, but it doesn't mean that

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that can't be used,

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and hardwood.

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So you just

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kind of look and drive and see,

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but you kind of want a feel

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for what their concern is

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and then drive that product to them.

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What then, you know,

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make that selection

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based on the selections that I give them.

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But actually you have to steer them

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to the correct product based on that.

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So how much may color that if a

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whether it be the homeowner

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or the trade

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pro has a certain color mind,

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how much does that

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preference come into the equation

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when when you're

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going through that product selection,

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does that

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come into play a lot

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or does it come into play

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with its particular products,

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like maybe more on the tile

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and carpet side of things, or?

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It's all about color and color, and then

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not just the color.

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I mean,

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you're going to get a lot of

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rustic looks,

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especially when you're in the woods,

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the tile not so much, but more stone

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look.

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Even though there's wood or wood tile,

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but the drive comes to

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what physically look, do they want?

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Is it going to be contemporary?

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Is it going to be rustic?

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They're color palette.

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What color walls?

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What color of furniture?

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So that's going to kind of drive

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your color range and it can fluctuate

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just a little bit of

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a little gray in a wood,

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a little bit

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more warm wood can drive if you're

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if you're in the wood.

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And that can really

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make a big difference.

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And then homes

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in the selection process.

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So we've talked a little bit

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about about this interaction

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between the trade pro member

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and the homeowner.

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How do you balance that interaction

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from your perspective?

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And then sort of a follow up

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question to that is,

290
00:08:46,692 --> 00:08:47,226
which is I know

291
00:08:47,226 --> 00:08:49,328
sort of a gimme question here, but

292
00:08:49,328 --> 00:08:51,097
how important, how critical

293
00:08:51,097 --> 00:08:52,498
is the communication

294
00:08:52,498 --> 00:08:54,033
in that sort of triangle

295
00:08:54,033 --> 00:08:55,701
that we have here?

296
00:08:55,701 --> 00:08:56,102
I'd say

297
00:08:56,102 --> 00:08:57,403
the biggest communication

298
00:08:57,403 --> 00:09:00,273
is going to be what type of materials

299
00:09:00,373 --> 00:09:01,340
selected so

300
00:09:02,341 --> 00:09:04,310
that member knows, hey,

301
00:09:04,310 --> 00:09:06,145
we have to do this type of prep

302
00:09:06,145 --> 00:09:07,513
for that type of installation.

303
00:09:07,513 --> 00:09:09,715
So there's going to be variables there

304
00:09:10,516 --> 00:09:13,653
from that aspect and it's timeline.

305
00:09:13,653 --> 00:09:15,021
So when it's product

306
00:09:15,021 --> 00:09:16,088
is going to be available

307
00:09:16,088 --> 00:09:17,056
to be an install.

308
00:09:17,056 --> 00:09:18,958
So it may be that

309
00:09:18,958 --> 00:09:20,493
this is the product that they like,

310
00:09:20,493 --> 00:09:22,895
but it doesn't fit that that timeline.

311
00:09:22,895 --> 00:09:25,131
So then we have to do a re selection

312
00:09:25,498 --> 00:09:26,999
to make the timeline

313
00:09:26,999 --> 00:09:27,900
that they're wanting to do.

314
00:09:27,900 --> 00:09:29,101
Do you find that happening a lot

315
00:09:29,101 --> 00:09:30,303
from a timeline perspective?

316
00:09:30,303 --> 00:09:32,538
Lately it's been pretty good,

317
00:09:32,538 --> 00:09:34,840
timelines have been good with product.

318
00:09:34,840 --> 00:09:38,010
You know, two years ago, kind of during

319
00:09:38,010 --> 00:09:41,013
the midst of COVID,

320
00:09:41,013 --> 00:09:42,248
you had a lot of struggles

321
00:09:42,248 --> 00:09:44,083
with timelines,

322
00:09:44,083 --> 00:09:46,252
but a lot of people adapted to that.

323
00:09:46,252 --> 00:09:47,019
And actually made me

324
00:09:47,019 --> 00:09:49,021
think of something else in that regard,

325
00:09:49,021 --> 00:09:50,122
and I don't remember what it was.

326
00:09:50,122 --> 00:09:50,957
So we'll come back to that.

327
00:09:50,957 --> 00:09:52,124
We'll just put a pin in that

328
00:09:52,124 --> 00:09:53,292
the thought that I had there.

329
00:09:54,360 --> 00:09:56,462
So one of the advantages

330
00:09:56,462 --> 00:09:59,065
from being being a member

331
00:09:59,065 --> 00:10:01,200
or homeowner who works with ProSource

332
00:10:01,200 --> 00:10:03,235
is the dedicated account manager. You.

333
00:10:03,536 --> 00:10:05,204
So what does it mean

334
00:10:05,204 --> 00:10:06,606
when we use that terminology?

335
00:10:06,606 --> 00:10:08,774
We refer to a dedicated account manager,

336
00:10:08,774 --> 00:10:10,810
but what do we mean by that?

337
00:10:10,810 --> 00:10:12,211
So what that means is

338
00:10:12,211 --> 00:10:14,180
they have that one contact

339
00:10:14,180 --> 00:10:16,549
that they come in every single time.

340
00:10:17,850 --> 00:10:19,885
You, you build that relationship.

341
00:10:20,086 --> 00:10:21,721
And that's very important

342
00:10:21,721 --> 00:10:24,390
in the way ProSource works.

343
00:10:24,390 --> 00:10:26,559
They come in, then we know as a

344
00:10:27,193 --> 00:10:29,762
as an account manager how each individual

345
00:10:29,762 --> 00:10:30,496
contractor works

346
00:10:30,496 --> 00:10:32,898
because they all work differently.

347
00:10:32,898 --> 00:10:35,334
And we focus, you know, their style

348
00:10:35,568 --> 00:10:36,535
with their clients.

349
00:10:36,535 --> 00:10:37,203
Their clients

350
00:10:37,203 --> 00:10:38,971
have selected them for a reason

351
00:10:38,971 --> 00:10:40,306
and they've selected us

352
00:10:40,306 --> 00:10:41,674
for the reason that we're here

353
00:10:41,674 --> 00:10:43,075
to help them

354
00:10:43,075 --> 00:10:44,610
and make their projects

355
00:10:44,610 --> 00:10:46,412
go a lot smoother. So

356
00:10:47,380 --> 00:10:48,447
especially on the member

357
00:10:48,447 --> 00:10:49,482
side of things, on the trade

358
00:10:49,482 --> 00:10:51,450
pro side of things,

359
00:10:51,450 --> 00:10:52,084
you're

360
00:10:52,084 --> 00:10:53,653
that's a lot of repeat business

361
00:10:53,653 --> 00:10:54,487
because they're constantly

362
00:10:54,487 --> 00:10:55,755
coming back to you.

363
00:10:55,755 --> 00:10:56,689
So do you find yourself

364
00:10:56,689 --> 00:10:57,723
really personalizing

365
00:10:57,723 --> 00:11:00,359
your service specific to them

366
00:11:00,359 --> 00:11:01,861
because you know how they operate

367
00:11:01,861 --> 00:11:03,963
and what their expectation levels are?

368
00:11:04,163 --> 00:11:05,798
No, not necessarily

369
00:11:05,798 --> 00:11:06,499
because you're going to

370
00:11:06,499 --> 00:11:07,767
have that expectation

371
00:11:07,767 --> 00:11:11,103
that the client that their client has

372
00:11:11,103 --> 00:11:12,238
and you're going to.

373
00:11:12,238 --> 00:11:13,572
So it gets influence on the other side.

374
00:11:13,572 --> 00:11:15,574
Absolutely it does. Absolutely.

375
00:11:15,574 --> 00:11:17,343
So all around

376
00:11:17,343 --> 00:11:20,913
you, you know, ProSource is dedicated

377
00:11:21,714 --> 00:11:23,749
to have that design,

378
00:11:24,083 --> 00:11:25,951
not just design, but

379
00:11:25,951 --> 00:11:27,186
a lot of choices to select

380
00:11:27,186 --> 00:11:28,654
from in our showrooms.

381
00:11:28,654 --> 00:11:31,791
And that does give them a lot of options.

382
00:11:32,792 --> 00:11:33,926
And I thought of my question.

383
00:11:33,926 --> 00:11:35,327
So now we're going to pull the pin out.

384
00:11:35,327 --> 00:11:36,862
I thought of the earlier question

385
00:11:36,862 --> 00:11:39,365
in which you just said helped me

386
00:11:39,365 --> 00:11:40,533
realize that

387
00:11:40,533 --> 00:11:42,668
when it comes to the product selection,

388
00:11:42,668 --> 00:11:44,336
do the does the trade pro

389
00:11:44,336 --> 00:11:45,337
and the homeowner, when they come

390
00:11:45,337 --> 00:11:46,772
in, do they really have an idea

391
00:11:46,772 --> 00:11:49,275
of what direction they want to go in?

392
00:11:49,275 --> 00:11:51,010
Therefore, you're just maybe helping them

393
00:11:51,010 --> 00:11:52,478
pick the specific product?

394
00:11:52,478 --> 00:11:54,480
Or is there a lot of,

395
00:11:54,480 --> 00:11:55,114
well, we could go

396
00:11:55,114 --> 00:11:56,215
this way, could go that way,

397
00:11:56,215 --> 00:11:57,750
and you sort of guide them

398
00:11:57,750 --> 00:11:59,452
or maybe you want to specifically go

399
00:11:59,452 --> 00:12:00,152
over it

400
00:12:00,152 --> 00:12:01,287
or you want to go ty

401
00:12:01,287 --> 00:12:02,755
or you want to go carpet,

402
00:12:02,755 --> 00:12:03,355
which I know

403
00:12:03,355 --> 00:12:04,590
that's a lot of variation there.

404
00:12:04,590 --> 00:12:05,558
It's probably more in the hard

405
00:12:05,558 --> 00:12:06,592
surface side.

406
00:12:06,592 --> 00:12:07,793
Do you guide them

407
00:12:07,793 --> 00:12:09,361
in toward a particular category

408
00:12:09,361 --> 00:12:11,263
or do they have more of an idea in mind

409
00:12:11,263 --> 00:12:12,598
and you're just maybe helping

410
00:12:12,598 --> 00:12:14,567
fine tune that a little bit?  Both.

411
00:12:14,567 --> 00:12:16,635
So sometimes they come in specifically

412
00:12:16,669 --> 00:12:18,003
for that,

413
00:12:18,003 --> 00:12:20,072
that particular category of material,

414
00:12:21,240 --> 00:12:21,707
and then

415
00:12:21,707 --> 00:12:22,541
sometimes you're

416
00:12:22,541 --> 00:12:23,943
there kind of teeter

417
00:12:23,943 --> 00:12:25,578
in between different products.

418
00:12:25,578 --> 00:12:25,811
And then

419
00:12:25,811 --> 00:12:26,812
so you have to show them

420
00:12:26,812 --> 00:12:28,380
and tell them the pluses

421
00:12:28,380 --> 00:12:30,282
and minuses of the products.

422
00:12:30,282 --> 00:12:32,618
And even inside each category,

423
00:12:32,618 --> 00:12:33,452
you're going to have pluses

424
00:12:33,452 --> 00:12:37,723
and minuses to what they're expecting.

425
00:12:38,891 --> 00:12:41,794
And and it may be that there may be a

426
00:12:42,061 --> 00:12:44,196
or particular product that they think

427
00:12:44,196 --> 00:12:46,532
will perform a certain way.

428
00:12:46,532 --> 00:12:48,467
And once they learn

429
00:12:48,467 --> 00:12:50,870
more about the product,

430
00:12:52,204 --> 00:12:54,373
how it the actual products made,

431
00:12:55,007 --> 00:12:56,142
how it performs.

432
00:12:56,142 --> 00:12:56,642
A lot of times

433
00:12:56,642 --> 00:12:58,511
that will change the direction

434
00:12:58,511 --> 00:13:00,179
that they're going on

435
00:13:00,179 --> 00:13:01,514
just by learning

436
00:13:01,514 --> 00:13:02,882
about the products themselves.

437
00:13:02,882 --> 00:13:04,150
How difficult is it for you

438
00:13:04,150 --> 00:13:06,352
to stay on top of all these changes

439
00:13:06,352 --> 00:13:07,453
that occur with products

440
00:13:07,453 --> 00:13:08,821
and to be able to guide them

441
00:13:08,821 --> 00:13:09,421
that way, to say,

442
00:13:09,421 --> 00:13:11,223
here are the pros and the cons of that.

443
00:13:12,658 --> 00:13:13,092
It's a

444
00:13:13,092 --> 00:13:15,327
lot of it's going to be just

445
00:13:15,327 --> 00:13:16,262
product knowledge.

446
00:13:16,262 --> 00:13:16,629
You know,

447
00:13:16,629 --> 00:13:18,264
you learn in-depth

448
00:13:18,264 --> 00:13:20,232
about each particular product,

449
00:13:20,232 --> 00:13:22,501
the locations that can be used,

450
00:13:22,501 --> 00:13:23,702
because there's some products

451
00:13:23,702 --> 00:13:25,771
that can be used in three season rooms

452
00:13:25,771 --> 00:13:27,072
and there's some vinyl products

453
00:13:27,072 --> 00:13:28,407
that can't be

454
00:13:28,507 --> 00:13:31,510
so dependent on how those rooms are.

455
00:13:32,678 --> 00:13:34,747
Really on how it's being used is really

456
00:13:35,581 --> 00:13:36,782
going to drive

457
00:13:36,782 --> 00:13:38,851
projects to go using certain products

458
00:13:38,851 --> 00:13:39,185
in there.

459
00:13:39,185 --> 00:13:41,086
But overall,

460
00:13:41,086 --> 00:13:44,123
most of like the LVT products

461
00:13:44,123 --> 00:13:46,158
they they're going to perform

462
00:13:46,292 --> 00:13:47,426
very similar.

463
00:13:47,426 --> 00:13:50,429
There's obviously different between

464
00:13:51,430 --> 00:13:52,798
product to product,

465
00:13:52,798 --> 00:13:57,036
but they're going to perform in a 100%

466
00:13:57,036 --> 00:13:58,871
or a waterproof situation

467
00:13:58,871 --> 00:13:59,538
that their client's

468
00:13:59,538 --> 00:14:02,141
coming in and asking for. All right.

469
00:14:02,141 --> 00:14:03,042
So we talked a little bit

470
00:14:03,042 --> 00:14:04,143
earlier about timeline.

471
00:14:04,143 --> 00:14:07,413
So how do timelines from product delivery

472
00:14:07,413 --> 00:14:09,648
to the project projection

473
00:14:10,416 --> 00:14:11,951
from that standpoint?

474
00:14:11,951 --> 00:14:13,385
What's sort of that impact on

475
00:14:13,385 --> 00:14:14,954
both a customer service aspect

476
00:14:14,954 --> 00:14:16,956
as well as the homeowner expectations

477
00:14:17,256 --> 00:14:20,259
when it comes to the overall timelines,

478
00:14:20,893 --> 00:14:21,961
both both with the product

479
00:14:21,961 --> 00:14:24,063
and how that impacts the project

480
00:14:24,063 --> 00:14:24,964
as a whole.

481
00:14:24,964 --> 00:14:27,533
So what I try to do is when

482
00:14:28,200 --> 00:14:29,802
selections are made earlier

483
00:14:29,802 --> 00:14:30,903
looking at different options

484
00:14:30,903 --> 00:14:31,503
and selections.

485
00:14:31,503 --> 00:14:34,974
So what I try to do is to check

486
00:14:34,974 --> 00:14:35,774
the availability

487
00:14:35,774 --> 00:14:36,942
of those particular products

488
00:14:36,942 --> 00:14:38,277
to make sure that, hey,

489
00:14:38,277 --> 00:14:39,378
this will

490
00:14:39,378 --> 00:14:40,679
fit your timeline of your

491
00:14:40,679 --> 00:14:42,214
product because it can it can

492
00:14:43,515 --> 00:14:45,150
affect the

493
00:14:45,150 --> 00:14:47,686
the timeline because in certain products,

494
00:14:47,686 --> 00:14:49,021
if it's a tile

495
00:14:49,021 --> 00:14:49,555
and there's certain

496
00:14:49,555 --> 00:14:50,656
cabinets on top of tile,

497
00:14:50,656 --> 00:14:52,358
so now you're flooring

498
00:14:52,358 --> 00:14:54,393
and tile is going to hold up

499
00:14:54,393 --> 00:14:57,062
other parts of that project.

500
00:14:57,062 --> 00:14:59,765
So that's really important to

501
00:14:59,965 --> 00:15:00,799
kind of find out.

502
00:15:00,799 --> 00:15:02,635
And if they need make re selection,

503
00:15:02,635 --> 00:15:04,370
do it as early as possible.

504
00:15:04,370 --> 00:15:04,837
That way

505
00:15:04,837 --> 00:15:06,872
they know the expectations of, hey,

506
00:15:08,607 --> 00:15:10,843
it's going to meet the timeline versus

507
00:15:10,843 --> 00:15:11,810
you place your order

508
00:15:11,810 --> 00:15:13,112
and they're expecting a timeline

509
00:15:13,112 --> 00:15:14,580
that said tile is going to be in and

510
00:15:14,580 --> 00:15:16,348
two weeks and all of a sudden now

511
00:15:16,348 --> 00:15:18,083
it's been pushed out to four weeks.

512
00:15:18,083 --> 00:15:19,285
So now I give you a chance

513
00:15:19,285 --> 00:15:21,220
to maybe brag a little bit here, but

514
00:15:21,220 --> 00:15:22,521
how does effective customer

515
00:15:22,521 --> 00:15:23,822
service impact

516
00:15:23,822 --> 00:15:25,324
the final result of the project?

517
00:15:26,458 --> 00:15:27,226
I think it

518
00:15:27,226 --> 00:15:30,062
makes a big impact because

519
00:15:30,062 --> 00:15:32,765
if you're meeting the deadlines that they

520
00:15:33,065 --> 00:15:34,366
that they're wanting, you're

521
00:15:34,366 --> 00:15:36,001
guiding them with the right products

522
00:15:36,001 --> 00:15:37,503
to meet that.

523
00:15:37,503 --> 00:15:38,604
So that kind of gives you that

524
00:15:38,604 --> 00:15:40,606
that expectation is as high.

525
00:15:40,606 --> 00:15:41,206
Then

526
00:15:41,407 --> 00:15:42,975
once you do that, then you're

527
00:15:42,975 --> 00:15:43,676
definitely going

528
00:15:43,676 --> 00:15:44,977
to get a lot of referral business

529
00:15:44,977 --> 00:15:45,711
from that.

530
00:15:45,711 --> 00:15:47,947
And that's important

531
00:15:47,947 --> 00:15:49,415
as an account manager.

532
00:15:49,415 --> 00:15:50,749
So this may be a bit of

533
00:15:50,749 --> 00:15:52,451
an unfair question

534
00:15:52,451 --> 00:15:53,819
from a comparison standpoint,

535
00:15:53,819 --> 00:15:55,254
but when you're coming in

536
00:15:55,254 --> 00:15:56,989
to ProSource Wholesale

537
00:15:56,989 --> 00:15:58,123
private showroom

538
00:15:58,123 --> 00:15:59,124
for trade pros

539
00:15:59,124 --> 00:16:01,493
and their homeowner clients

540
00:16:01,493 --> 00:16:02,461
is do you find that there

541
00:16:02,461 --> 00:16:04,029
maybe is a higher expectation

542
00:16:04,029 --> 00:16:05,531
level from from a customer service

543
00:16:05,531 --> 00:16:07,166
standpoint because you're able to offer

544
00:16:07,166 --> 00:16:09,368
that dedicated service?

545
00:16:09,368 --> 00:16:11,971
I think so.

546
00:16:11,971 --> 00:16:14,039
But I think right off the bat,

547
00:16:14,039 --> 00:16:15,808
the way we operate as a company,

548
00:16:17,009 --> 00:16:19,278
ProSource really takes care

549
00:16:19,278 --> 00:16:22,214
of their clients

550
00:16:22,214 --> 00:16:24,116
that come in, the members that come in,

551
00:16:24,116 --> 00:16:25,584
and we dedicate ourselves

552
00:16:25,584 --> 00:16:27,419
to helping them straight

553
00:16:27,419 --> 00:16:28,253
up, right upfront,

554
00:16:28,253 --> 00:16:29,655
guide them to the right product,

555
00:16:29,655 --> 00:16:30,823
guide them to what product

556
00:16:30,823 --> 00:16:32,658
they're looking for when they come in

557
00:16:32,658 --> 00:16:33,759
and steer them

558
00:16:33,759 --> 00:16:35,260
to where this is the product

559
00:16:35,260 --> 00:16:37,262
that really fits their project,

560
00:16:37,262 --> 00:16:38,764
their needs

561
00:16:39,331 --> 00:16:39,732
on the

562
00:16:39,732 --> 00:16:40,933
on the use on how products

563
00:16:40,933 --> 00:16:43,535
are going to be used in the home. Okay.

564
00:16:43,535 --> 00:16:44,303
So my next

565
00:16:44,303 --> 00:16:45,404
question is a little bit longer,

566
00:16:45,404 --> 00:16:46,638
so I'm actually going to read it here.

567
00:16:46,638 --> 00:16:47,806
So that's fine.

568
00:16:47,806 --> 00:16:48,374
You could take a break

569
00:16:48,374 --> 00:16:49,274
for a moment there,

570
00:16:49,274 --> 00:16:50,943
but so ProSource offers

571
00:16:50,943 --> 00:16:51,910
a variety of products.

572
00:16:51,910 --> 00:16:53,846
We're talking, you know, flooring.

573
00:16:53,846 --> 00:16:54,480
You've got

574
00:16:54,480 --> 00:16:56,915
hardwood, laminate, carpet, tile,

575
00:16:58,017 --> 00:16:59,518
luxury vinyl.

576
00:16:59,518 --> 00:17:00,886
You got bathroom products,

577
00:17:00,886 --> 00:17:03,288
tubs, toilets, vanities, showers

578
00:17:03,655 --> 00:17:05,357
and, of course, kitchen cabinets,

579
00:17:05,357 --> 00:17:07,926
countertops, faucet, sinks, All of this

580
00:17:08,961 --> 00:17:09,661
we talked

581
00:17:09,661 --> 00:17:11,296
mostly here in this discussion

582
00:17:11,296 --> 00:17:12,865
about the flooring side of things,

583
00:17:12,865 --> 00:17:13,632
how involved

584
00:17:13,632 --> 00:17:15,167
you get on all of the product

585
00:17:15,167 --> 00:17:15,567
sections,

586
00:17:15,567 --> 00:17:17,536
especially in the realm of the kitchen

587
00:17:17,536 --> 00:17:19,138
and the bathroom products that we offer.

588
00:17:19,138 --> 00:17:21,306
So in our showroom,

589
00:17:21,306 --> 00:17:22,374
we were kind of unique.

590
00:17:22,374 --> 00:17:23,042
So I know

591
00:17:23,042 --> 00:17:24,610
some showrooms will

592
00:17:24,610 --> 00:17:25,711
when you get into that kitchen

593
00:17:25,711 --> 00:17:26,945
and bath design,

594
00:17:26,945 --> 00:17:28,313
the kitchen of bath designers

595
00:17:28,313 --> 00:17:31,884
do a lot of the work. In our showroom

596
00:17:32,217 --> 00:17:33,419
we work still hands on

597
00:17:33,419 --> 00:17:34,620
hands with the selection

598
00:17:34,620 --> 00:17:35,220
process

599
00:17:35,220 --> 00:17:39,158
of cabinets, plumbing, countertops,

600
00:17:39,158 --> 00:17:40,426
and we balance all of that

601
00:17:40,426 --> 00:17:42,494
with the flooring,

602
00:17:42,661 --> 00:17:44,663
the tile, especially if it's a bathroom.

603
00:17:44,663 --> 00:17:45,497
You're going to have tile,

604
00:17:45,497 --> 00:17:47,733
maybe in the shower on the floor.

605
00:17:48,067 --> 00:17:50,302
Those all products have to tie together.

606
00:17:50,302 --> 00:17:52,438
So when in the selection process,

607
00:17:52,805 --> 00:17:54,339
we go through all that, we lay it out.

608
00:17:54,339 --> 00:17:55,607
So they actually see what it's going

609
00:17:55,607 --> 00:17:57,376
to look like from that.

610
00:17:57,376 --> 00:17:59,578
And then we turn all of that information

611
00:17:59,578 --> 00:18:02,981
over to the designers

612
00:18:03,415 --> 00:18:06,452
and they layout the bathroom cabinets,

613
00:18:06,819 --> 00:18:09,288
the kitchen cabinets, the design

614
00:18:09,288 --> 00:18:10,789
that fits that particular

615
00:18:10,789 --> 00:18:11,557
cabinet line

616
00:18:11,557 --> 00:18:13,525
that the homeowner

617
00:18:13,525 --> 00:18:15,294
or contractor has selected.

618
00:18:15,294 --> 00:18:16,061
So it's almost like you're

619
00:18:16,061 --> 00:18:17,262
putting together a little mini

620
00:18:17,262 --> 00:18:18,163
design board

621
00:18:18,163 --> 00:18:18,964
with all these different products

622
00:18:18,964 --> 00:18:19,531
so they can kind of

623
00:18:19,531 --> 00:18:21,166
see how they would all interact.

624
00:18:21,166 --> 00:18:23,035
And that sense of the space

625
00:18:23,035 --> 00:18:23,502
in the kitchen

626
00:18:23,502 --> 00:18:24,403
bath designer step in

627
00:18:24,403 --> 00:18:26,505
and could show the layout, correct?

628
00:18:26,505 --> 00:18:27,473
Absolutely.

629
00:18:27,473 --> 00:18:28,140
And then you know,

630
00:18:28,140 --> 00:18:30,175
we introduce the designer at that point

631
00:18:30,542 --> 00:18:34,246
and then they might have questions

632
00:18:34,246 --> 00:18:36,348
or selections

633
00:18:36,348 --> 00:18:38,684
or or suggestions in the selection

634
00:18:38,684 --> 00:18:39,952
process saying, hey,

635
00:18:39,952 --> 00:18:41,687
you might want to look at this

636
00:18:41,687 --> 00:18:43,622
because of the particular layout.

637
00:18:43,622 --> 00:18:44,756
So right off the bat

638
00:18:44,756 --> 00:18:45,724
with that introduction,

639
00:18:45,724 --> 00:18:47,226
we might be able to

640
00:18:47,226 --> 00:18:48,293
take one step out

641
00:18:48,293 --> 00:18:49,862
and that particular line

642
00:18:49,862 --> 00:18:51,363
may not offer a cabinet.

643
00:18:51,363 --> 00:18:52,564
So then, you know,

644
00:18:52,564 --> 00:18:53,866
you're again,

645
00:18:53,866 --> 00:18:55,501
you're offering a different selection

646
00:18:55,501 --> 00:18:57,002
for them to look at immediately.

647
00:18:57,002 --> 00:18:58,203
So it's it's

648
00:18:58,203 --> 00:19:00,139
not a item

649
00:19:00,139 --> 00:19:01,507
or that you're having to select

650
00:19:01,507 --> 00:19:02,941
later on down the road.

651
00:19:02,941 --> 00:19:04,576
It's at the beginning of that process.

652
00:19:04,576 --> 00:19:06,011
And because of how you position

653
00:19:06,011 --> 00:19:06,578
that this is not

654
00:19:06,578 --> 00:19:08,213
just how you operate within the showroom,

655
00:19:08,213 --> 00:19:09,648
this is how all account managers,

656
00:19:09,648 --> 00:19:11,550
this is how the showroom operates.

657
00:19:11,550 --> 00:19:12,184
Other showrooms

658
00:19:12,184 --> 00:19:13,752
may operate a little bit differently,

659
00:19:13,752 --> 00:19:16,155
but here at the showroom,

660
00:19:16,155 --> 00:19:18,056
that's the service you can expect for

661
00:19:18,056 --> 00:19:18,657
and the approach

662
00:19:18,657 --> 00:19:19,458
from all account managers.

663
00:19:19,458 --> 00:19:20,826
Absolutely. Absolutely.

664
00:19:20,826 --> 00:19:23,495
We work in our showroom as a team.

665
00:19:23,662 --> 00:19:24,663
We really do.

666
00:19:24,663 --> 00:19:25,831
Even though each account

667
00:19:25,831 --> 00:19:27,266
manager has you know, you work

668
00:19:27,266 --> 00:19:29,234
with your clients and particular members,

669
00:19:29,234 --> 00:19:30,402
but we actually act,

670
00:19:30,402 --> 00:19:32,404
we work as a team in a whole

671
00:19:32,738 --> 00:19:34,573
and that really makes a good flow.

672
00:19:34,573 --> 00:19:36,575
And when members come in

673
00:19:36,575 --> 00:19:38,043
or the clients come in,

674
00:19:38,043 --> 00:19:39,711
they're comfortable that, hey,

675
00:19:39,711 --> 00:19:42,381
that we all can step in and help.

676
00:19:42,381 --> 00:19:43,982
We everybody knows everybody

677
00:19:43,982 --> 00:19:45,384
and it has a great feeling.

678
00:19:45,384 --> 00:19:46,752
And yeah.

679
00:19:46,752 --> 00:19:49,321
So now let's pick one particular project.

680
00:19:49,354 --> 00:19:50,822
Think of one and one in your mind,

681
00:19:50,822 --> 00:19:51,890
is there a particular project

682
00:19:51,890 --> 00:19:53,492
you've done that stands out in your mind?

683
00:19:53,492 --> 00:19:55,761
And it was like the most fun

684
00:19:55,761 --> 00:19:57,930
or at least one of the more fun projects

685
00:19:57,930 --> 00:20:00,098
that you've done. So why?

686
00:20:00,098 --> 00:20:02,134
So there's one that I did,

687
00:20:02,134 --> 00:20:05,971
and it was actually the client

688
00:20:05,971 --> 00:20:09,808
that was this was her home

689
00:20:09,808 --> 00:20:10,609
that she grew up in.

690
00:20:10,609 --> 00:20:14,046
And so she actually they tore it

691
00:20:14,079 --> 00:20:15,247
down to the foundation

692
00:20:15,247 --> 00:20:17,149
and left the main home because.

693
00:20:17,149 --> 00:20:18,784
The home she grew up and they. Left.

694
00:20:18,784 --> 00:20:19,985
They tore down but left the

695
00:20:19,985 --> 00:20:21,787
foundation, okay. And built

696
00:20:22,988 --> 00:20:24,756
the home off of that foundation.

697
00:20:24,756 --> 00:20:26,725
And a couple different wings

698
00:20:26,725 --> 00:20:29,161
and the uniqueness and the style.

699
00:20:29,161 --> 00:20:30,162
So there was a designer

700
00:20:30,162 --> 00:20:32,130
involved and going through

701
00:20:32,130 --> 00:20:33,165
and doing the selection

702
00:20:33,165 --> 00:20:36,401
process of each room was unique,

703
00:20:36,969 --> 00:20:38,203
but they all flowed together.

704
00:20:38,203 --> 00:20:39,705
And

705
00:20:40,105 --> 00:20:41,673
so you kind of walked into more

706
00:20:41,673 --> 00:20:43,275
of a kind of a grand entrance,

707
00:20:43,275 --> 00:20:46,445
and then you had kind of a East wing

708
00:20:46,445 --> 00:20:46,878
and a West

709
00:20:46,878 --> 00:20:48,747
Wing with a herringbone floor

710
00:20:48,747 --> 00:20:50,782
been installed, really unique.

711
00:20:50,782 --> 00:20:51,984
And then

712
00:20:52,084 --> 00:20:52,818
it just

713
00:20:52,818 --> 00:20:53,852
everything flowed well

714
00:20:53,852 --> 00:20:56,221
and it was neat to see that process.

715
00:20:56,221 --> 00:20:56,855
And

716
00:20:57,723 --> 00:20:59,024
from the original,

717
00:20:59,024 --> 00:21:01,193
the story of this home, you know,

718
00:21:01,226 --> 00:21:02,794
it was a home that she grew up in

719
00:21:02,794 --> 00:21:04,263
and she still,

720
00:21:04,263 --> 00:21:04,863
you know,

721
00:21:04,863 --> 00:21:06,398
brought it to life again,

722
00:21:06,398 --> 00:21:08,834
you know, and a completely different

723
00:21:08,834 --> 00:21:09,701
aspect for,

724
00:21:09,701 --> 00:21:11,103
you know, generations to come.

725
00:21:11,103 --> 00:21:13,071
And, you know, so it's kind of

726
00:21:13,071 --> 00:21:14,406
neat process in.

727
00:21:14,406 --> 00:21:15,540
The foundation of that house

728
00:21:15,540 --> 00:21:16,441
was still there, at least.

729
00:21:16,441 --> 00:21:19,444
So really that was it literal from that

730
00:21:19,945 --> 00:21:20,579
you were saying

731
00:21:20,579 --> 00:21:22,147
that's from the ground up, right, from

732
00:21:22,147 --> 00:21:23,815
from where that project went right.

733
00:21:23,815 --> 00:21:25,183
Okay, great.

734
00:21:25,183 --> 00:21:27,452
So let's go the other way.

735
00:21:27,452 --> 00:21:28,887
What was one of the projects

736
00:21:28,887 --> 00:21:29,288
you worked on

737
00:21:29,288 --> 00:21:30,589
that was the most challenging

738
00:21:30,589 --> 00:21:31,890
and how did you overcome

739
00:21:31,890 --> 00:21:32,758
some of those obstacles

740
00:21:32,758 --> 00:21:33,659
that you might have faced?

741
00:21:33,659 --> 00:21:34,092
Well, you know,

742
00:21:34,092 --> 00:21:35,560
you have a lot of a lot of projects

743
00:21:35,560 --> 00:21:36,495
are really challenging

744
00:21:36,495 --> 00:21:39,197
because there's so many different aspects

745
00:21:39,598 --> 00:21:40,365
or variables.

746
00:21:40,365 --> 00:21:43,268
And in those projects,

747
00:21:43,268 --> 00:21:44,069
I really don’t have one

748
00:21:44,069 --> 00:21:44,970
that just doesn't

749
00:21:44,970 --> 00:21:47,806
stand out the most that is like that.

750
00:21:48,106 --> 00:21:49,308
But every one has a challenge

751
00:21:49,308 --> 00:21:50,742
because you have

752
00:21:50,742 --> 00:21:52,511
the variables of timelines,

753
00:21:52,511 --> 00:21:53,345
you have the variables

754
00:21:53,345 --> 00:21:54,813
of product selection,

755
00:21:55,981 --> 00:21:56,581
or it may

756
00:21:56,581 --> 00:21:57,916
be a product that

757
00:21:57,916 --> 00:21:59,685
really shouldn't be used in that aspect,

758
00:21:59,685 --> 00:22:00,952
but that's what they want

759
00:22:00,952 --> 00:22:04,022
and they do it and so that's, you know,

760
00:22:04,022 --> 00:22:05,223
some of the things that

761
00:22:05,223 --> 00:22:06,091
and all you can do

762
00:22:06,091 --> 00:22:08,460
is steer them to the correct product.

763
00:22:08,460 --> 00:22:09,361
But there's times

764
00:22:09,361 --> 00:22:10,896
that that particular product

765
00:22:10,896 --> 00:22:14,066
may not be the best product for that use,

766
00:22:15,300 --> 00:22:17,703
but it occasionally does happen.

767
00:22:18,003 --> 00:22:18,737
Okay.

768
00:22:18,937 --> 00:22:21,206
So now last question. I’m going to elevate

769
00:22:21,206 --> 00:22:22,174
you here a bit, okay.

770
00:22:22,174 --> 00:22:23,041
You've got your

771
00:22:23,041 --> 00:22:24,543
finger on the pulse of what's

772
00:22:24,543 --> 00:22:25,377
going out there with flooring,

773
00:22:25,377 --> 00:22:26,611
kitchen and bath.

774
00:22:26,611 --> 00:22:28,180
Give us the inside scoop.

775
00:22:28,180 --> 00:22:29,848
What does the future hold

776
00:22:29,848 --> 00:22:30,582
for the products

777
00:22:30,582 --> 00:22:31,717
and across those categories,

778
00:22:31,717 --> 00:22:33,618
where do you see things going?

779
00:22:33,618 --> 00:22:34,820
I think they're going

780
00:22:34,820 --> 00:22:37,856
to stay pretty similar

781
00:22:37,856 --> 00:22:39,524
to where they're at now. Okay.

782
00:22:40,659 --> 00:22:40,826
You're

783
00:22:40,826 --> 00:22:43,862
going to have color changes,

784
00:22:43,862 --> 00:22:46,131
but I think most of them are going to be

785
00:22:46,732 --> 00:22:48,967
kind of in the neutral colors.

786
00:22:48,967 --> 00:22:49,901
So I don't think anything

787
00:22:49,901 --> 00:22:50,969
is going to be really extreme.

788
00:22:50,969 --> 00:22:53,372
You will have those that do

789
00:22:53,372 --> 00:22:54,573
kind of I'm going to say

790
00:22:54,573 --> 00:22:57,275
that outside the normal box

791
00:22:57,676 --> 00:22:58,910
of of selection,

792
00:22:58,910 --> 00:23:01,012
and that's every individual's choice

793
00:23:01,413 --> 00:23:02,280
that would do that.

794
00:23:02,280 --> 00:23:04,616
But I you know, I think

795
00:23:06,017 --> 00:23:08,420
where the market is now and I think,

796
00:23:08,453 --> 00:23:09,521
you know,

797
00:23:10,288 --> 00:23:12,257
the last few years have really made

798
00:23:12,257 --> 00:23:14,459
a big change in our industry.

799
00:23:15,727 --> 00:23:16,728
I think some products

800
00:23:16,728 --> 00:23:19,731
have been streamlined because they saw,

801
00:23:20,198 --> 00:23:20,999
you know,

802
00:23:20,999 --> 00:23:23,435
when a high demand comes available

803
00:23:23,435 --> 00:23:25,637
or is a need for products

804
00:23:25,637 --> 00:23:27,272
and they can't supply it,

805
00:23:27,272 --> 00:23:29,608
I think that you saw products

806
00:23:29,608 --> 00:23:30,675
kind of go away.

807
00:23:30,675 --> 00:23:32,210
They streamline the products.

808
00:23:32,210 --> 00:23:34,112
And I think that's where

809
00:23:34,112 --> 00:23:35,714
we'll still have some changes

810
00:23:35,714 --> 00:23:37,382
and products.

811
00:23:37,382 --> 00:23:39,217
I think performance wise,

812
00:23:39,217 --> 00:23:40,685
especially in the flooring,

813
00:23:40,685 --> 00:23:43,588
I think it's it's really good right now.

814
00:23:43,588 --> 00:23:44,489
I don't think there's going to be

815
00:23:44,489 --> 00:23:46,091
a whole lot more changes

816
00:23:46,091 --> 00:23:48,160
and maybe just styles.

817
00:23:48,160 --> 00:23:49,861
Improving on what we have. Yeah.

818
00:23:49,861 --> 00:23:51,029
So they've really the products

819
00:23:51,029 --> 00:23:51,396
that we have

820
00:23:51,396 --> 00:23:53,432
are superior from just say,

821
00:23:53,465 --> 00:23:55,300
five, ten years ago

822
00:23:55,300 --> 00:23:56,201
and the different lines. Okay.

823
00:23:57,469 --> 00:23:58,703
I appreciate that.

824
00:23:58,703 --> 00:23:59,805
That was Mark Allen, everyone.

825
00:23:59,805 --> 00:24:03,041
Thanks for joining us here today.

826
00:24:03,041 --> 00:24:03,975
We appreciate you

827
00:24:03,975 --> 00:24:06,178
joining us on The ProSource Podcast.

828
00:24:06,178 --> 00:24:06,812
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829
00:24:06,812 --> 00:24:08,280
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830
00:24:08,280 --> 00:24:09,948
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831
00:24:09,948 --> 00:24:11,983
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832
00:24:12,284 --> 00:24:13,185
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833
00:24:13,185 --> 00:24:15,220


834
00:24:15,220 --> 00:24:17,222
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835
00:24:17,222 --> 00:24:18,223
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836
00:24:18,223 --> 00:24:20,992
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