Business Strategy for CPA's

*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe   Your clients buy a solution to a problem they have. And the better you get at understanding the nature of their problem, talking to them about their problem, and explaining to them their problem in ways that show them that you understand their problem more deeply than they do, the easier your business will get to run. Here are 8 questions you can ask to deepen your understanding of your Ideal Buyer’s problem: How would they describe their problem, in their words? What would they Google, to try to solve it? How do they feel now, and how do they want to feel? Are they willing to pay what it’s worth to you, for the solution? How does your package help them solve this problem? Why will your solution work for them, what’s compelling about it? Why are you the best person to help them? Why will they be delighted to discover your solution?   You have space and permission to design something truly amazing for your clients. With their problems in mind. With your solution being the best one out there in the marketplace. Where there’s nothing else like it, that comes even close.  Go design that, and sell it.    Episode mentions: 214 - Problem Solution Process Result https://businessstrategyforcpas.com/214 221 - 12 Reasons to Niche https://businessstrategyforcpas.com/221  

Show Notes

Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

*Want one piece of business strategy delivered daily to your inbox?*

Subscribe here: https://www.geraldinecarter.com/subscribe

 

Your clients buy a solution to a problem they have. And the better you get at understanding the nature of their problem, talking to them about their problem, and explaining to them their problem in ways that show them that you understand their problem more deeply than they do, the easier your business will get to run.

Here are 8 questions you can ask to deepen your understanding of your Ideal Buyer’s problem:

  1. How would they describe their problem, in their words?
  2. What would they Google, to try to solve it?
  3. How do they feel now, and how do they want to feel?
  4. Are they willing to pay what it’s worth to you, for the solution?
  5. How does your package help them solve this problem?
  6. Why will your solution work for them, what’s compelling about it?
  7. Why are you the best person to help them?
  8. Why will they be delighted to discover your solution?

 

You have space and permission to design something truly amazing for your clients. With their problems in mind. With your solution being the best one out there in the marketplace. Where there’s nothing else like it, that comes even close. 

Go design that, and sell it. 

 

Episode mentions:

214 - Problem Solution Process Result

https://businessstrategyforcpas.com/214

221 - 12 Reasons to Niche

https://businessstrategyforcpas.com/221

 


Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

What is Business Strategy for CPA's?

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!