WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:02.520 Matt: Welcome to money lab. 00:00:02.820 --> 00:00:03.690 My name is Matt. 00:00:03.725 --> 00:00:07.385 It is it's may, you know, and, and we're getting into the summer season. 00:00:07.385 --> 00:00:10.626 And for me that means Well, that means I'm working a lot on my 00:00:10.986 --> 00:00:12.816 flagship websites and university. 00:00:12.846 --> 00:00:17.455 And yes, this is an episode where I want to talk about something 00:00:17.455 --> 00:00:18.805 that I've been working on. 00:00:19.315 --> 00:00:19.975 Myself. 00:00:20.125 --> 00:00:22.885 I've been going through an optimizing. 00:00:23.365 --> 00:00:24.535 Old content. 00:00:25.015 --> 00:00:26.785 So that I can actually rank it on Google. 00:00:27.295 --> 00:00:29.872 And you know, it ranks on Google. 00:00:30.412 --> 00:00:31.582 Let's let's be clear. 00:00:31.672 --> 00:00:36.502 It ranks, but it's maybe not number one or even number three, 00:00:36.922 --> 00:00:38.182 maybe it's on the second page. 00:00:38.212 --> 00:00:40.192 Maybe it's down at number nine. 00:00:40.672 --> 00:00:44.362 And so what I'm doing is finding those posts and I'm optimizing them, 00:00:44.362 --> 00:00:48.022 myself doing the actual work, not hiring somebody, but doing the work. 00:00:48.202 --> 00:00:51.232 And I want to share everything that I'm thinking about and everything 00:00:51.232 --> 00:00:53.152 that I'm doing to get that done. 00:00:53.302 --> 00:00:55.162 So let's get into it. 00:01:11.122 --> 00:01:13.852 You know, I mentioned it was pool season, but it's, you know, 00:01:14.062 --> 00:01:15.682 I'm also thinking about this. 00:01:17.362 --> 00:01:18.352 With my other sites. 00:01:19.192 --> 00:01:21.892 And I'm also thinking about this in a way that like I can deliver 00:01:21.892 --> 00:01:25.679 to other people and without, you know, giving away my secrets. 00:01:25.709 --> 00:01:27.899 It's not really secrets, honestly. 00:01:27.945 --> 00:01:30.058 It's, it's, it's all on the surface. 00:01:30.088 --> 00:01:33.628 And I want to show you, or just tell you kind of all the things that I'm doing. 00:01:34.348 --> 00:01:37.318 Maybe make this a little quickie, little quick episode, who knows? 00:01:37.318 --> 00:01:39.358 I, you know me, I say I'm going to be quick. 00:01:39.658 --> 00:01:43.085 And then you know, hour 45 minutes later to an hour, I'm still 00:01:43.085 --> 00:01:45.005 talking to myself in my basement. 00:01:45.575 --> 00:01:46.535 Into a microphone. 00:01:47.015 --> 00:01:47.585 To nothing. 00:01:48.005 --> 00:01:52.805 But that's why I want you to email me mad@moneylab.co I've had people 00:01:52.985 --> 00:01:56.315 who have DMD me about episodes that I've done, which is great. 00:01:56.675 --> 00:01:57.995 Just hearing from you. 00:01:59.255 --> 00:02:01.115 Like, Hey, I listened to this episode. 00:02:01.115 --> 00:02:04.715 I liked what you said or, Hey, I listened to an episode. 00:02:05.045 --> 00:02:06.095 You're a frigging tool. 00:02:07.085 --> 00:02:09.605 Either way, at least I know you're listening and that's, it's 00:02:09.605 --> 00:02:12.198 like, okay, I'm not just putting this out into the ether and. 00:02:12.198 --> 00:02:13.479 Nothing's nothing's coming back. 00:02:13.479 --> 00:02:17.649 So matt@moneylab.co email me, I answer all my own emails. 00:02:18.459 --> 00:02:18.909 Yeah. 00:02:20.199 --> 00:02:20.619 Jeremy. 00:02:21.519 --> 00:02:22.059 So. 00:02:22.719 --> 00:02:23.619 Here's what I'm doing. 00:02:25.149 --> 00:02:30.069 I'm going through old posts and I'm going, Ooh, this post is not so good. 00:02:30.369 --> 00:02:32.229 And or this post is maybe not. 00:02:32.619 --> 00:02:33.549 It's not that it's not good. 00:02:33.549 --> 00:02:35.439 It's like, oh, this post could be better. 00:02:36.459 --> 00:02:40.239 And, you know, you just look at it, you can just tell, especially 00:02:40.239 --> 00:02:42.549 if you'd been doing it, as long as I have you look at a poster like 00:02:42.549 --> 00:02:44.649 this could be, this could be great. 00:02:44.919 --> 00:02:45.369 Right? 00:02:45.909 --> 00:02:46.599 And so. 00:02:47.679 --> 00:02:48.129 You know, you. 00:02:48.519 --> 00:02:50.919 If I were to go through every single post, it's not like it. 00:02:50.919 --> 00:02:51.999 That could do that in a month. 00:02:52.029 --> 00:02:55.479 It's not just like one big optimization, like experiment. 00:02:55.689 --> 00:02:57.159 It's something that's ongoing. 00:02:57.789 --> 00:02:58.389 And. 00:02:59.199 --> 00:03:01.959 There is a way that I've been prioritizing. 00:03:02.529 --> 00:03:07.539 Posts to, to work on and not just like, feel super overwhelmed 00:03:07.539 --> 00:03:09.459 because you cannot eat an elephant. 00:03:09.729 --> 00:03:10.599 In one sitting. 00:03:10.929 --> 00:03:13.329 You can eat it one bite at a time. 00:03:13.599 --> 00:03:13.929 Right. 00:03:14.349 --> 00:03:14.829 So. 00:03:15.579 --> 00:03:17.829 The way that we've been doing it is. 00:03:18.099 --> 00:03:20.049 Looking at H refs. 00:03:20.739 --> 00:03:23.859 So H refs is the tool that I use for SEO, and I'm actually gonna 00:03:23.859 --> 00:03:25.855 pull it up for my own sake here. 00:03:25.891 --> 00:03:31.051 Just so I can, as I'm speaking this out loud, I'm also 00:03:31.051 --> 00:03:31.951 knowing what I'm looking at. 00:03:32.371 --> 00:03:35.581 So, what we do in H rafts is we have our website. 00:03:35.611 --> 00:03:41.041 It is, it is entered and we track all of our keywords for all of our posts. 00:03:41.311 --> 00:03:43.681 So if we want to rank. 00:03:44.221 --> 00:03:48.491 You know, for example, if I look at even money lab, I have a post. 00:03:48.512 --> 00:03:50.072 That's all about podcast marketing. 00:03:50.522 --> 00:03:51.872 And if I want to rank for that. 00:03:52.652 --> 00:03:57.602 I add that keyword into the rank tracker in H refs. 00:03:58.382 --> 00:04:01.712 And what it does is it automatically finds the post on my website. 00:04:01.712 --> 00:04:05.642 That's the, that the keywords for, and it will just every week update 00:04:05.642 --> 00:04:07.532 and say, Hey, you're number five. 00:04:07.562 --> 00:04:09.272 Hey, you're number 37 or. 00:04:09.452 --> 00:04:11.492 You know, this is your position and this is how much traffic you 00:04:11.522 --> 00:04:13.112 should be getting relatively. 00:04:13.172 --> 00:04:13.502 Right. 00:04:13.832 --> 00:04:14.402 So. 00:04:15.092 --> 00:04:20.192 The reason for doing this is every single time I go into a post and optimize it. 00:04:20.192 --> 00:04:22.142 I want to know if it actually did anything. 00:04:22.262 --> 00:04:25.562 If it actually went in, instead of having to go manually check Google 00:04:25.922 --> 00:04:30.092 or however else, there's this tool that's like, Hey, remember this 00:04:30.092 --> 00:04:31.832 thing you updated on this date? 00:04:31.862 --> 00:04:34.112 Well here, you know, it used to be number. 00:04:34.592 --> 00:04:36.842 Two or used to be number 10 and now it's number two. 00:04:37.022 --> 00:04:37.382 Okay. 00:04:38.012 --> 00:04:40.472 So, this is why we use Atrius for that now. 00:04:41.162 --> 00:04:43.682 What I'll do is I'll pull up the keyword. 00:04:44.132 --> 00:04:44.702 Tracker. 00:04:45.032 --> 00:04:48.542 And I'll look at all our keywords and I'll sort it, and I just 00:04:48.542 --> 00:04:49.532 clicked it, but nothing happened. 00:04:49.652 --> 00:04:51.752 So I'll sort it by. 00:04:53.072 --> 00:04:54.362 Position basically. 00:04:54.392 --> 00:04:54.692 Okay. 00:04:54.692 --> 00:04:56.462 It's like, Hey, what's the position? 00:04:57.092 --> 00:04:59.402 Oh, you know, you know, you can either sort of by position, I can 00:04:59.402 --> 00:05:00.692 say, all right, what's at the low. 00:05:00.992 --> 00:05:04.052 You know, you can see all your number ones, but then you looked, it's like, oh, 00:05:04.052 --> 00:05:06.834 I have ones that are number 17, right? 00:05:06.864 --> 00:05:09.354 Or here's one, that's a number 18. 00:05:10.644 --> 00:05:13.644 And it doesn't get a ton of traffic, right? 00:05:13.644 --> 00:05:14.874 It's not a big keyword. 00:05:15.324 --> 00:05:16.314 So I'm like, yeah. 00:05:16.764 --> 00:05:22.164 Maybe not the best one to go after, because yes, it may rank pretty low, 00:05:22.194 --> 00:05:26.514 but if we are ranked number one, We're not going to see a huge win from that. 00:05:26.904 --> 00:05:27.294 Right. 00:05:27.624 --> 00:05:31.134 So I start going up the list and looking at stuff that I'm like, 00:05:31.224 --> 00:05:33.264 okay, this is really low on the low. 00:05:33.444 --> 00:05:35.064 You know, really low in position. 00:05:35.484 --> 00:05:40.704 But the volume is, you know, 1600 or 7,500 or 2300. 00:05:41.094 --> 00:05:43.464 And I'm like, okay, let's. 00:05:44.154 --> 00:05:48.834 Let's take that and let's update those things because those things 00:05:48.834 --> 00:05:50.154 are going to give us the big wins. 00:05:50.514 --> 00:05:51.924 So that's how I'm finding. 00:05:51.945 --> 00:05:53.968 What to actually work on. 00:05:54.388 --> 00:05:56.848 You don't even need a tress to do this, right. 00:05:56.848 --> 00:05:59.158 You could use, and he should have the setup. 00:05:59.218 --> 00:06:01.588 You should use Google search console, which I'm also going 00:06:01.588 --> 00:06:02.578 to pull up on my computer. 00:06:03.178 --> 00:06:05.998 And you could go to a search results. 00:06:05.998 --> 00:06:06.688 I believe it is. 00:06:06.688 --> 00:06:07.048 Yeah. 00:06:07.528 --> 00:06:08.128 And. 00:06:08.638 --> 00:06:12.928 You can sort, you can actually add your average per position. 00:06:13.738 --> 00:06:14.668 As a metric. 00:06:15.118 --> 00:06:16.438 And you can start to look at. 00:06:16.828 --> 00:06:17.278 Okay. 00:06:17.278 --> 00:06:21.898 Let's look at the positions and we're going to go down the list 00:06:21.958 --> 00:06:23.068 and we're going to go look at. 00:06:23.398 --> 00:06:26.008 You know, things that are ranked at eight. 00:06:26.458 --> 00:06:30.778 Position number eight, but have a ton of impressions. 00:06:30.838 --> 00:06:31.168 Right? 00:06:31.168 --> 00:06:36.478 So if we, if we sort by impressions, we'll see, okay, I have this post. 00:06:36.898 --> 00:06:40.258 It has 54,000 impressions. 00:06:40.798 --> 00:06:43.408 But it's position 9.6. 00:06:44.248 --> 00:06:49.517 Well, that's, you know, that's a sign that says you should probably work on 00:06:49.517 --> 00:06:51.197 that post because if you were to rank. 00:06:51.527 --> 00:06:53.837 You would get a ton more clicks, right? 00:06:53.837 --> 00:06:54.437 Cause an impression. 00:06:54.437 --> 00:06:59.897 So it means that there's 54,000 people seeing that meaning they landed on the 00:06:59.897 --> 00:07:01.427 page, but I'm all the way at the bottom. 00:07:01.427 --> 00:07:01.907 I'm number nine. 00:07:01.937 --> 00:07:03.077 I'm number 10, probably. 00:07:03.437 --> 00:07:03.827 Right. 00:07:03.917 --> 00:07:07.277 So I've only got 54 clicks to that post, which is not terrible. 00:07:07.457 --> 00:07:11.897 But if I were a number three, even I would get way more clicks to that post. 00:07:11.927 --> 00:07:13.757 So that feels like something I should work on. 00:07:13.757 --> 00:07:18.107 And you can even find ones that are like, You know, slightly lower than that. 00:07:18.107 --> 00:07:21.894 Like, I there's this one post that I rank on the six position 00:07:22.344 --> 00:07:23.994 it's like, okay, work on that one. 00:07:24.804 --> 00:07:27.594 Right or just go take a look at a bit and see if it needs work. 00:07:28.914 --> 00:07:31.584 So that that's just ways that you can prioritize. 00:07:32.094 --> 00:07:35.574 What posts that you want to rank that we'll post, you should work on. 00:07:35.694 --> 00:07:38.304 And, and then now let's talk about what we're actually 00:07:38.304 --> 00:07:39.834 going to do those posts, right? 00:07:40.134 --> 00:07:41.874 So there's a couple of things that I think. 00:07:41.904 --> 00:07:45.714 I could give you some, some quick wins. 00:07:45.954 --> 00:07:46.434 Okay. 00:07:46.494 --> 00:07:49.524 And I wrote an email about this, but I'm just going to go through a 00:07:49.524 --> 00:07:51.024 couple of what I think, you know, 00:07:51.654 --> 00:07:52.074 A quick. 00:07:52.141 --> 00:07:54.691 If you want to do a quick update, you didn't want to rewrite the whole thing. 00:07:54.961 --> 00:07:55.951 This is what I would do. 00:07:56.311 --> 00:07:56.761 Okay. 00:07:57.061 --> 00:07:57.601 One. 00:07:58.321 --> 00:07:59.191 I would change the headline. 00:07:59.761 --> 00:08:00.571 It's probably bad. 00:08:00.721 --> 00:08:04.471 So go through and make sure that you're hitting the keyword 00:08:04.471 --> 00:08:05.521 in the, in the headline. 00:08:05.521 --> 00:08:07.141 It doesn't have to be the exact keyword. 00:08:07.561 --> 00:08:08.611 But close enough. 00:08:09.031 --> 00:08:12.991 And make sure that the headlines actually something good want to click, right. 00:08:12.991 --> 00:08:16.081 You've got to think of those magazines and the, in the grocery store. 00:08:16.711 --> 00:08:20.491 Especially, I always think of the cosmopolitan ones because it's like, you 00:08:20.491 --> 00:08:23.371 know, 10 tips to drive your man wild. 00:08:24.001 --> 00:08:25.231 So like, yeah, I want to do that. 00:08:25.831 --> 00:08:26.761 I want to drive him wild. 00:08:27.571 --> 00:08:28.741 I'm gonna pick up that magazine. 00:08:29.851 --> 00:08:33.751 And the content probably sucks, but got me to pick up that magazine. 00:08:33.781 --> 00:08:35.131 It makes me want to drive my man wild. 00:08:35.611 --> 00:08:35.911 So. 00:08:36.661 --> 00:08:38.971 Think about that, you don't have to be super sensational. 00:08:39.571 --> 00:08:42.991 But a tool that I like to use is headline analyzer been using it for years. 00:08:42.991 --> 00:08:44.639 Been, been screaming about it for years. 00:08:44.639 --> 00:08:46.451 It's just a good tool. 00:08:46.451 --> 00:08:49.661 It's just like, it's not necessarily, you don't have to 00:08:49.661 --> 00:08:52.331 consider it like the end all be all. 00:08:52.361 --> 00:08:53.291 It's just helpful. 00:08:54.071 --> 00:08:59.111 So, you know, you might have a very simple title, like, you 00:08:59.111 --> 00:09:01.301 know how to download WordPress. 00:09:01.391 --> 00:09:03.101 It might be the simple title, but. 00:09:03.761 --> 00:09:09.131 You know, you add some emotional weight to it, some power weight to it, and you start 00:09:09.131 --> 00:09:14.291 to see like how to download WordPress in five minutes, how to download WordPress 00:09:14.291 --> 00:09:15.671 without pulling your hair out, you know? 00:09:16.001 --> 00:09:16.611 That kind of thing. 00:09:16.620 --> 00:09:18.600 Just, and that's not really going to help. 00:09:19.200 --> 00:09:22.980 In terms of like technical SEO, but it's definitely going to 00:09:22.980 --> 00:09:25.290 help the click through rate. 00:09:25.530 --> 00:09:30.150 Once you are, once you are ranking, then you have people clicking into it. 00:09:30.150 --> 00:09:32.310 Cause they're like, oh yeah, that's speaking more to me. 00:09:32.310 --> 00:09:35.550 Or like, that feels more like emotional and powerful. 00:09:35.550 --> 00:09:36.450 So I'm going to click that. 00:09:36.480 --> 00:09:36.750 Right? 00:09:36.750 --> 00:09:37.080 So it's. 00:09:37.410 --> 00:09:42.240 It's more appealing to the visitor as opposed to Google itself. 00:09:42.570 --> 00:09:47.610 Now what it does for Google though, is it shows that people are clicking it. 00:09:47.940 --> 00:09:51.900 More, maybe you're maybe you're down at number like six, but you're getting 00:09:51.900 --> 00:09:54.360 like an abnormal amount of clicks and it's like, well, it's headlines. 00:09:54.390 --> 00:09:55.230 Good titles. 00:09:55.230 --> 00:09:55.620 Good. 00:09:55.920 --> 00:10:00.330 So pop them back up to number three, see how it does there for a little bit. 00:10:00.840 --> 00:10:02.070 So it does help in that way. 00:10:02.910 --> 00:10:06.000 Another thing you can do is update the date, the published date, 00:10:06.330 --> 00:10:09.193 and make sure you're displaying the publish date on your website. 00:10:09.236 --> 00:10:11.186 You know, I hate to say this. 00:10:11.186 --> 00:10:13.676 I used to remove the date because I thought. 00:10:14.096 --> 00:10:16.136 Well, Who cares? 00:10:16.676 --> 00:10:19.406 Who cares that the date, you know, who cares when I wrote it? 00:10:19.406 --> 00:10:23.396 It's not, it's not like the type of content I'm writing is super relevant. 00:10:23.486 --> 00:10:23.696 Right? 00:10:23.696 --> 00:10:25.076 It's not news content. 00:10:25.676 --> 00:10:26.276 But. 00:10:27.506 --> 00:10:31.226 You can't tell me that you're not on Google and you see two posts 00:10:31.226 --> 00:10:32.216 and you want to learn from it. 00:10:32.216 --> 00:10:34.406 And one was, you know, published in. 00:10:35.366 --> 00:10:37.496 Two years ago and the other one was published a year ago 00:10:37.496 --> 00:10:38.696 and you're like, I don't know. 00:10:38.696 --> 00:10:40.556 I kind of want the more recent one. 00:10:40.556 --> 00:10:42.686 I feel like that's more updated. 00:10:43.256 --> 00:10:46.286 So it just does this psychological trick to your brain. 00:10:46.706 --> 00:10:49.886 And I also think it helps with that whole, and I never really 00:10:49.886 --> 00:10:53.636 believed this when it came to SEO, but like Google wants freshness. 00:10:54.146 --> 00:10:54.656 Fresh. 00:10:55.436 --> 00:10:56.336 Fresh content. 00:10:56.936 --> 00:10:57.806 How about the oven? 00:10:58.286 --> 00:10:59.306 So I. 00:11:00.146 --> 00:11:01.106 I just say. 00:11:01.976 --> 00:11:02.516 Okay. 00:11:03.086 --> 00:11:04.466 Update the content a little bit. 00:11:04.796 --> 00:11:05.786 Hit the update button. 00:11:05.786 --> 00:11:09.236 It's not that hard to do and it, and if it helps a little bit. 00:11:09.506 --> 00:11:09.896 Great. 00:11:09.926 --> 00:11:12.686 If it doesn't help at all, who gives a shit, you did it and 00:11:12.686 --> 00:11:14.936 it, and you know, It's updated. 00:11:15.746 --> 00:11:18.236 So, those are like really, really too quick wins. 00:11:18.566 --> 00:11:21.506 That you'll see in the Serbs, you could also update the description as 00:11:21.506 --> 00:11:25.796 well, but nowadays I'm noticing that like, Google's not really pulling 00:11:25.796 --> 00:11:27.506 your meta-description anymore. 00:11:27.506 --> 00:11:28.706 They're kind of doing their own thing. 00:11:28.730 --> 00:11:30.901 So, I really wouldn't worry about a too much. 00:11:31.231 --> 00:11:32.251 But it's there. 00:11:33.451 --> 00:11:33.721 Okay. 00:11:33.721 --> 00:11:37.771 So if you were to, again, want to do some quick wins, scroll all the 00:11:37.771 --> 00:11:40.291 way to the bottom of your post. 00:11:40.291 --> 00:11:44.041 And I'm going to tell you two things that I do that I think have really. 00:11:44.911 --> 00:11:46.981 I don't even care if this has helped with SEO. 00:11:47.731 --> 00:11:50.281 It just feels like a really smart thing to do and, and really helpful 00:11:50.281 --> 00:11:52.051 thing to do to your, for your people. 00:11:52.201 --> 00:11:52.651 Okay. 00:11:53.041 --> 00:11:54.211 So first thing. 00:11:55.261 --> 00:11:57.271 Add some FAQ's to your post. 00:11:57.601 --> 00:11:59.221 Especially if you're doing how to content. 00:11:59.491 --> 00:11:59.851 Right. 00:12:00.121 --> 00:12:01.381 So what do I mean. 00:12:01.741 --> 00:12:02.491 And here's a trick. 00:12:02.821 --> 00:12:04.171 So basically what I do. 00:12:04.651 --> 00:12:08.551 Is I'll go into the post and I'll say, okay, I want to rank for this keyword. 00:12:08.971 --> 00:12:10.501 Whatever it is my primary keyword. 00:12:10.951 --> 00:12:14.251 I'll open up incognito mode in my Chrome browser, I'll go to 00:12:14.251 --> 00:12:15.871 Google and I'll type in that. 00:12:16.201 --> 00:12:20.551 Primary keyword just flat out and you'll see this people also ask section 00:12:20.551 --> 00:12:24.181 with a bunch of like, maybe like four questions, but as you keep hitting 00:12:24.181 --> 00:12:27.271 the drop downs on those questions, more questions, keep popping up. 00:12:27.661 --> 00:12:30.871 And so you start looking at those questions and you pull out one that you 00:12:30.871 --> 00:12:32.701 think might be relevant to your content. 00:12:33.121 --> 00:12:36.721 And then if you scroll all the way to the bottom of that search results page, you'll 00:12:36.721 --> 00:12:40.321 see even more questions that Google will, you know, Google is basically giving you 00:12:40.711 --> 00:12:42.271 here's what your posts should be about. 00:12:42.301 --> 00:12:43.651 Here's what should be in your posts. 00:12:44.011 --> 00:12:48.031 And what I do as a shortcut is maybe you've answered some of those questions. 00:12:48.391 --> 00:12:49.771 In the post, right. 00:12:49.831 --> 00:12:50.911 And maybe it's in sentences. 00:12:50.911 --> 00:12:53.191 Maybe it's buried under a certain paragraph. 00:12:53.191 --> 00:12:56.371 But what I do at the bottom of all my posts now is I'll create 00:12:56.371 --> 00:12:57.931 an H two headline that says. 00:12:58.321 --> 00:13:03.001 Frequently asked questions about the main keyword, right? 00:13:03.301 --> 00:13:08.221 And then I'll in age threes, put in literally word for word, what 00:13:08.221 --> 00:13:09.781 those questions are from Google. 00:13:10.201 --> 00:13:10.801 And then. 00:13:11.881 --> 00:13:13.111 I'll just do a paragraph. 00:13:13.141 --> 00:13:17.041 One paragraph that answers that question as tight as possible. 00:13:17.131 --> 00:13:17.491 Right? 00:13:18.061 --> 00:13:19.621 So that's going to require some editing. 00:13:19.861 --> 00:13:22.291 You know, you can write out the whole answer if it's a long answer, 00:13:22.501 --> 00:13:24.151 but then try to shave it down. 00:13:24.151 --> 00:13:27.361 So it's like the most bite-sized thing and that'll help you 00:13:27.361 --> 00:13:29.311 win some featured snippets. 00:13:29.431 --> 00:13:32.191 That'll help you win spots in that question area. 00:13:32.461 --> 00:13:36.091 And it may even help you rank on Google a little bit for your main 00:13:36.091 --> 00:13:39.001 keyword because you're adding more content and it's actually really 00:13:39.031 --> 00:13:40.771 easy content to rank for you. 00:13:40.771 --> 00:13:40.831 Don't. 00:13:40.831 --> 00:13:41.731 I'll have to think about it. 00:13:41.941 --> 00:13:45.301 You can do the research really easily, easily on Google, and then you can just 00:13:45.301 --> 00:13:46.801 add it right to the bottom of the post. 00:13:47.161 --> 00:13:51.991 And the other thing you could do, and this is not necessarily for SEO. 00:13:52.591 --> 00:13:55.411 But if you want to boost your revenue a little bit, you 00:13:55.411 --> 00:13:56.461 want to boost your subscriber. 00:13:56.461 --> 00:13:57.121 Count a little bit. 00:13:57.151 --> 00:14:00.481 Some of the things that we've been doing is at the very bottom of every single 00:14:00.481 --> 00:14:05.095 post we used to just write like, like for instance, on swimming diversity 00:14:05.095 --> 00:14:08.545 at the end of every post, we would write a paragraph that kind of like. 00:14:09.325 --> 00:14:12.895 You know, and I see this happen all the time and you'll, and you'll, you've. 00:14:13.015 --> 00:14:14.545 You've probably done it before. 00:14:14.785 --> 00:14:16.345 And if not, you're doing it currently. 00:14:16.795 --> 00:14:17.635 But you'll right. 00:14:18.205 --> 00:14:23.725 A headline that says in conclusion, And then you'll write some dopey paragraph 00:14:23.755 --> 00:14:27.745 that's or a couple paragraphs that are just like, not really summing up the 00:14:27.745 --> 00:14:32.995 content kind of just being whatever, like you just don't know how to end a piece. 00:14:33.025 --> 00:14:33.295 Right. 00:14:33.295 --> 00:14:37.165 It's just, it's just like, whatever, the way that I kind of look at it is. 00:14:38.815 --> 00:14:41.275 You got to think about it in terms of like YouTube. 00:14:42.175 --> 00:14:46.495 And the way that I, you know, th the, the goal for me on YouTube at least. 00:14:46.945 --> 00:14:51.595 Is to get people to watch all the way to the very, very end of the video. 00:14:52.015 --> 00:14:52.405 Right. 00:14:52.945 --> 00:14:55.675 And what you do is you don't have that. 00:14:56.155 --> 00:14:59.995 Ending where you're just like, okay, that's it, everybody. 00:15:00.205 --> 00:15:04.255 Thanks for watching by the way, if you want this and it's like, you're 00:15:04.255 --> 00:15:06.925 going into your like standard spiel. 00:15:07.495 --> 00:15:09.265 And people have dropped off by that. 00:15:09.265 --> 00:15:11.035 And they're like, okay, this is how he ends every video. 00:15:11.035 --> 00:15:13.945 It's it's, you know, he's going to spend another minute talking about nothing 00:15:14.275 --> 00:15:17.725 or the same thing I've heard last week or whatever, and you cut it off. 00:15:18.355 --> 00:15:23.125 But if you give people content, meaning like new content to the 00:15:23.125 --> 00:15:25.495 very frigging last 20 seconds. 00:15:26.005 --> 00:15:28.825 And then the last 20 seconds you throw in an end card. 00:15:29.065 --> 00:15:32.485 Well, then you're more likely to get people to click over to another video. 00:15:32.485 --> 00:15:35.485 So the goal is to like, not throw in outtakes at the end, 00:15:35.785 --> 00:15:37.525 don't do stuff that's like. 00:15:38.095 --> 00:15:38.935 Not really. 00:15:38.995 --> 00:15:41.695 I mean, I'll take it as a funny, cause that's like that is content, 00:15:41.695 --> 00:15:45.595 but like again, you just want to deliver all the way up until the end. 00:15:45.595 --> 00:15:48.415 And so what we've been doing is literally doing that, delivering all 00:15:48.415 --> 00:15:51.595 the way up to the end and the very end, instead of doing that in conclusion. 00:15:51.985 --> 00:15:54.235 Few paragraphs nonsense. 00:15:54.895 --> 00:15:58.975 And then ending with happy swimming or in brew cabinets, happy brewing. 00:15:59.395 --> 00:16:00.205 We do. 00:16:00.985 --> 00:16:02.035 Need more. 00:16:02.515 --> 00:16:04.915 Pool maintenance help or need more homebrewing help 00:16:04.915 --> 00:16:06.595 question mark as an H two. 00:16:06.835 --> 00:16:11.035 And then we bullet out all of our products or, or things you 00:16:11.065 --> 00:16:12.205 want people to take action. 00:16:12.205 --> 00:16:12.325 On. 00:16:12.385 --> 00:16:16.735 For example, we have download our cheat sheet, which has gets us. 00:16:17.065 --> 00:16:20.095 Subscribers we have subscribed to our YouTube channel would help 00:16:20.155 --> 00:16:21.985 helps our YouTube channel out. 00:16:22.465 --> 00:16:27.145 And we have check out our product, just three bullets with links and 00:16:27.145 --> 00:16:29.215 a little pear, a little sentence. 00:16:29.695 --> 00:16:30.235 That's it. 00:16:31.255 --> 00:16:32.545 Just super helpful. 00:16:32.935 --> 00:16:36.685 Copy and paste it, throw it in every post, change up the words here and there 00:16:36.715 --> 00:16:38.095 for a little, you know, a little bit. 00:16:38.515 --> 00:16:42.895 But I think that's a nice way to like, Cut out that in conclusion, throw in 00:16:42.895 --> 00:16:45.025 some like actionable shit and move on. 00:16:45.475 --> 00:16:45.865 Okay. 00:16:46.285 --> 00:16:49.435 So that's, those are my quick, quick tips, quick wind tips. 00:16:49.825 --> 00:16:51.775 Now as far as the content itself. 00:16:53.125 --> 00:16:53.815 I think. 00:16:54.475 --> 00:16:57.775 Especially when it comes to how to content, you gotta think, 00:16:57.775 --> 00:17:01.015 and this, and this is why, you know, I going back to like, 00:17:01.975 --> 00:17:04.285 People always ask me, like, how do you pick your niche? 00:17:04.405 --> 00:17:06.325 It's like, I don't pick my niche. 00:17:06.355 --> 00:17:11.725 It picks me because my, I mean, you know, I have a pool website cause 00:17:11.725 --> 00:17:13.465 I've been doing pools since I was 13. 00:17:13.465 --> 00:17:17.185 It just like I did that first, you know, pools picked me and 00:17:17.185 --> 00:17:19.705 then I started a website around it because I knew everything. 00:17:20.305 --> 00:17:21.085 Same with home brewing. 00:17:21.115 --> 00:17:24.595 I started homebrewing first and then I started a website about it. 00:17:25.105 --> 00:17:26.905 And the same with online business, right? 00:17:26.905 --> 00:17:29.875 It's like, and that's what everybody does is, is you start, you know, you 00:17:29.905 --> 00:17:32.695 have success with one little nice site and all of a sudden, you're, 00:17:32.695 --> 00:17:35.275 you're qualified to talk about online business to everybody else. 00:17:35.515 --> 00:17:35.815 Right. 00:17:35.935 --> 00:17:39.313 So that's that's exactly what money lab is, but I've been doing it for 00:17:39.313 --> 00:17:42.463 like 10 years and it's like, okay, well let me start my own little. 00:17:43.033 --> 00:17:44.143 You know, playground. 00:17:44.953 --> 00:17:45.493 So. 00:17:46.483 --> 00:17:47.473 What I do. 00:17:48.133 --> 00:17:49.813 Is you got to think about. 00:17:50.923 --> 00:17:52.003 The like you. 00:17:52.933 --> 00:17:54.613 This is why I. 00:17:56.023 --> 00:17:56.263 Hmm. 00:17:56.893 --> 00:17:57.763 How do I want to say this? 00:17:59.473 --> 00:18:00.283 Let's say. 00:18:01.663 --> 00:18:02.593 You're doing it yourself. 00:18:03.913 --> 00:18:05.593 You got to sit there and be like, all right. 00:18:06.073 --> 00:18:07.933 What's the best shit ever. 00:18:08.863 --> 00:18:10.303 What are the questions I want to answer? 00:18:10.303 --> 00:18:11.143 And I do this by. 00:18:11.713 --> 00:18:15.373 Looking at literally doing the same thing I did with the FAQ's. 00:18:15.703 --> 00:18:18.223 I'll Google the keyword incognito mode. 00:18:18.583 --> 00:18:20.083 And see what everybody else is writing about. 00:18:20.083 --> 00:18:22.873 Look at their headlines, look at what topics they're covering. 00:18:23.803 --> 00:18:26.203 And go and just cherry pick the ones that I think. 00:18:26.233 --> 00:18:26.713 Yeah. 00:18:26.743 --> 00:18:30.223 Cause I know the topic so well, I'm like, oh yeah, I got to answer that question. 00:18:30.433 --> 00:18:30.793 Oh yeah. 00:18:30.793 --> 00:18:33.763 That's a good section to have, you know, and I'm not re I'm not 00:18:33.763 --> 00:18:35.473 copying and pasting the full text. 00:18:35.473 --> 00:18:38.173 I'm just, I'm just writing down those ideas. 00:18:38.653 --> 00:18:39.823 Into an outline. 00:18:40.153 --> 00:18:41.503 And you build the outline. 00:18:41.923 --> 00:18:44.113 And then you start filling in the buckets, right? 00:18:44.113 --> 00:18:48.103 So each, each bullet point and outline is your, is your headline right? 00:18:48.523 --> 00:18:50.233 Either your H two or your H three. 00:18:50.263 --> 00:18:52.123 I only use H twos and H three is H. 00:18:52.183 --> 00:18:53.563 One is for your main title. 00:18:53.863 --> 00:18:56.323 And then I start filling in the buckets and what's nice 00:18:56.323 --> 00:18:57.403 about being in the industry. 00:18:57.403 --> 00:18:58.453 And especially if you know it. 00:18:59.053 --> 00:18:59.923 You just start typing. 00:19:00.463 --> 00:19:03.223 And yeah, writing is hard, but like who cares? 00:19:03.223 --> 00:19:07.123 You're just gonna spill it all out of your system and edit later. 00:19:07.453 --> 00:19:08.803 I did this at brew cabin. 00:19:09.013 --> 00:19:12.403 You know, I've been thinking a lot about, you know, changing 00:19:12.403 --> 00:19:13.693 out my dry hopping process. 00:19:13.693 --> 00:19:16.063 So I wrote about that first, the thing that I'm doing every 00:19:16.063 --> 00:19:19.873 single day, but I can't just talk about my dry hopping process. 00:19:19.903 --> 00:19:22.573 I have to talk about other ones to give people alternatives, 00:19:22.573 --> 00:19:24.433 give, give the whole gamut. 00:19:24.793 --> 00:19:26.413 So I had to go research. 00:19:27.043 --> 00:19:29.653 What other methods I'm like, oh yeah, right. 00:19:29.653 --> 00:19:30.463 There's that method. 00:19:30.463 --> 00:19:31.453 Let me write about that. 00:19:31.543 --> 00:19:33.853 Maybe let me go out in the garage and actually do that method. 00:19:33.883 --> 00:19:36.133 You know, who CA it's it's easy for pools. 00:19:36.163 --> 00:19:36.733 Same thing. 00:19:36.793 --> 00:19:40.873 I know a little bit, but there's some parts that I'm like, I'm 00:19:40.873 --> 00:19:42.073 a little unsure about that. 00:19:42.073 --> 00:19:43.453 So I'll go and do that research. 00:19:44.173 --> 00:19:46.963 And just add it and just type it, type a type of type it, and 00:19:46.963 --> 00:19:48.253 then edit, edit, edit, edit. 00:19:48.793 --> 00:19:49.153 Right. 00:19:49.333 --> 00:19:54.463 If you're hiring a writer in this case, And you know, the topic well, 00:19:55.303 --> 00:19:57.403 Consider your writer, your first draft. 00:19:57.793 --> 00:19:58.303 Okay. 00:19:58.783 --> 00:20:01.543 Let them write the first draft and then you go in. 00:20:02.143 --> 00:20:06.733 And it's spent another couple of hours, like improving it, adding 00:20:06.733 --> 00:20:08.233 to it, not correcting mistakes. 00:20:08.233 --> 00:20:08.953 You don't want to do that. 00:20:08.953 --> 00:20:10.033 You just want to improve it. 00:20:10.303 --> 00:20:11.593 You want to add your take. 00:20:12.193 --> 00:20:14.143 Because that's what makes your website different than everybody 00:20:14.143 --> 00:20:15.463 else's that you're competing with? 00:20:15.943 --> 00:20:18.553 You got to have a take, you got to have a stance. 00:20:18.853 --> 00:20:19.933 I think at least. 00:20:21.073 --> 00:20:23.803 So, yeah, that's, that's what I do now. 00:20:25.153 --> 00:20:26.353 That's just the text. 00:20:26.773 --> 00:20:29.323 Any dumdum can write words. 00:20:29.593 --> 00:20:30.553 Let's be honest. 00:20:30.823 --> 00:20:33.823 And I'm not putting any writers down out there. 00:20:34.093 --> 00:20:34.633 Okay. 00:20:34.963 --> 00:20:38.323 But I'm a dumb, dumb, and I could put words on a page. 00:20:38.683 --> 00:20:39.073 Right. 00:20:39.343 --> 00:20:42.493 I can, I can literally type one letter at a time on my keyboard. 00:20:42.673 --> 00:20:45.703 It's kind of what the computer does now. 00:20:46.873 --> 00:20:50.173 Does it require skill 100% if you want to be good at it. 00:20:50.263 --> 00:20:55.333 But like I said, they have fucking AI now robots dumb, dumb robots 00:20:55.483 --> 00:20:57.073 that are pumping out articles. 00:20:57.163 --> 00:20:57.703 Okay. 00:20:58.273 --> 00:21:02.353 I'm sorry, but if a robot can do your job, then your job's not that hard. 00:21:05.053 --> 00:21:05.443 I don't know. 00:21:05.773 --> 00:21:06.223 I don't like that. 00:21:06.283 --> 00:21:07.603 I'm not like making that general statement. 00:21:08.203 --> 00:21:11.023 But you, I hope you get what I'm saying is that. 00:21:12.253 --> 00:21:15.943 There, you know, you're really going to have a hard time competing with 00:21:15.943 --> 00:21:18.013 words is what I'm saying, right. 00:21:18.163 --> 00:21:19.003 Because. 00:21:19.753 --> 00:21:22.723 Let's say you do the skyscraper technique, right? 00:21:22.723 --> 00:21:24.043 Which is the Brian Dean. 00:21:24.043 --> 00:21:25.453 Backlinko yeah. 00:21:25.453 --> 00:21:26.353 That's his term. 00:21:27.163 --> 00:21:29.623 And so you're like, okay, I'm going to find this post. 00:21:30.343 --> 00:21:33.103 And it's ranking number one, I'm just going to outward it. 00:21:33.433 --> 00:21:36.763 I'm just going to make more words and I'm just going to cover more topics 00:21:36.793 --> 00:21:40.303 and then you put it out there and you have your blog posts and whatever. 00:21:40.393 --> 00:21:40.873 Okay. 00:21:41.713 --> 00:21:43.873 Well, then that person goes, oh shit, man. 00:21:43.873 --> 00:21:45.253 I'm being outranked by this. 00:21:45.523 --> 00:21:46.093 Clown. 00:21:46.633 --> 00:21:50.863 Let me out word him and then they, that person outwards that person. 00:21:51.013 --> 00:21:53.053 And then you're just playing out word game. 00:21:53.413 --> 00:21:53.863 Okay. 00:21:54.223 --> 00:21:58.573 No one has a competitive edge because no, one's better at the game. 00:21:58.693 --> 00:22:00.433 They're both equally as good at the game. 00:22:00.793 --> 00:22:01.303 So. 00:22:02.173 --> 00:22:04.993 You got to think outside the text outside. 00:22:05.383 --> 00:22:09.433 What you would, what you, what anybody could really do or pay for. 00:22:09.793 --> 00:22:10.213 Right. 00:22:10.903 --> 00:22:12.313 And here's what I think it is. 00:22:13.303 --> 00:22:13.933 I think. 00:22:14.443 --> 00:22:16.333 It's video for one. 00:22:16.963 --> 00:22:18.853 Not everyone can do video. 00:22:19.603 --> 00:22:20.923 Not everybody can do video. 00:22:21.763 --> 00:22:24.043 And two graphics. 00:22:24.343 --> 00:22:26.023 Not everyone can take pictures. 00:22:26.503 --> 00:22:27.283 Anyone. 00:22:28.123 --> 00:22:29.623 Caveat anyone. 00:22:30.043 --> 00:22:32.983 Can go on 1, 2, 3 RF, which I love. 00:22:33.703 --> 00:22:36.823 We're going Unsplash and pull a friggin stock photo. 00:22:36.943 --> 00:22:38.833 Any asshole can do that. 00:22:39.313 --> 00:22:39.733 Okay. 00:22:39.793 --> 00:22:40.723 You have a computer. 00:22:41.053 --> 00:22:41.953 And a credit card. 00:22:42.343 --> 00:22:44.623 Your, your S there's your skill. 00:22:45.043 --> 00:22:45.613 Okay. 00:22:46.483 --> 00:22:48.943 But what if you were taking your own pictures? 00:22:49.723 --> 00:22:51.253 And maybe putting a little watermark on it. 00:22:51.493 --> 00:22:52.513 Making sure it's yours. 00:22:53.203 --> 00:22:53.593 Okay. 00:22:54.043 --> 00:22:55.453 You post that on Instagram. 00:22:55.453 --> 00:22:56.683 That's original content. 00:22:56.713 --> 00:22:59.083 That's not, that's not stock photos. 00:22:59.083 --> 00:22:59.413 Shit. 00:22:59.563 --> 00:23:00.043 Okay. 00:23:00.853 --> 00:23:02.383 Now same with graphics. 00:23:02.893 --> 00:23:04.303 Make your own graphics. 00:23:05.023 --> 00:23:07.273 You know, I I'm a graphic designer by trade. 00:23:07.273 --> 00:23:11.293 That's my original job like from like, well, my original job was teaching. 00:23:11.983 --> 00:23:13.453 Adults had to take care of their pools. 00:23:13.483 --> 00:23:16.453 But after that, then it was like, okay, I'm doing graphic 00:23:16.453 --> 00:23:17.623 design and website design. 00:23:17.623 --> 00:23:21.163 And then I got into like affiliate marketing and you know what I do today? 00:23:21.733 --> 00:23:24.013 But yeah, it was, it was graphic design on a computer. 00:23:25.483 --> 00:23:28.993 So I that's, so that's like, I, that skill is there. 00:23:29.323 --> 00:23:30.523 And you can pay for that skill. 00:23:31.273 --> 00:23:33.013 I think that skill is crazy important. 00:23:33.013 --> 00:23:34.843 I think video is crazy important. 00:23:35.263 --> 00:23:35.803 Text. 00:23:37.093 --> 00:23:38.023 You are. 00:23:38.413 --> 00:23:39.403 It's going to be tougher. 00:23:39.733 --> 00:23:42.420 It's going to be a tougher you know, and you know what I'm saying? 00:23:42.510 --> 00:23:42.870 Right. 00:23:42.870 --> 00:23:43.650 You know, 00:23:44.520 --> 00:23:45.090 What I'm saying? 00:23:46.500 --> 00:23:47.730 Anybody can type. 00:23:48.330 --> 00:23:51.660 But creating good graphics and creating good video. 00:23:52.170 --> 00:23:53.130 Is harder. 00:23:53.640 --> 00:23:57.420 And I'm even noticing, you know, we spend a lot of our time and effort 00:23:57.480 --> 00:24:02.250 putting out YouTube videos for the keywords that we rank for, for the 00:24:02.250 --> 00:24:03.690 articles that we have on our website. 00:24:04.560 --> 00:24:08.130 Well guess what our videos are, outranking our posts. 00:24:08.700 --> 00:24:09.600 In Google. 00:24:10.620 --> 00:24:11.490 So, what does that tell you? 00:24:12.090 --> 00:24:14.340 You know, Google is favoring video a little bit. 00:24:14.520 --> 00:24:16.470 So you want to outrank your competitors. 00:24:17.280 --> 00:24:19.200 Make a video and make a good video. 00:24:19.590 --> 00:24:19.950 Right. 00:24:20.520 --> 00:24:23.130 We also have image images that are image search. 00:24:23.880 --> 00:24:26.160 You know, make sure you got your all tags in your images, 00:24:26.160 --> 00:24:27.720 make sure you title your images. 00:24:27.720 --> 00:24:34.170 You know, don't just put I M G underscore 0 5, 0 dot PNG, and then upload that 00:24:34.380 --> 00:24:36.330 literally type in the goddamn thing it is. 00:24:36.330 --> 00:24:39.240 And then as your file name and upload, that that helps. 00:24:39.450 --> 00:24:40.410 Like little things that help. 00:24:41.040 --> 00:24:43.560 You know, am I telling you that's a huge, quick win? 00:24:43.620 --> 00:24:43.860 No. 00:24:44.400 --> 00:24:48.840 But any chance I could throw a keyword in somewhere that makes sense. 00:24:48.930 --> 00:24:53.100 And that is actually helpful for maybe people who are blind and don't 00:24:53.100 --> 00:24:55.500 have the ability to see your images. 00:24:55.800 --> 00:24:58.530 They have their own technology where they can click it and it 00:24:58.530 --> 00:25:00.030 tells them what that image is. 00:25:00.330 --> 00:25:01.410 That's helpful. 00:25:01.800 --> 00:25:05.670 It's the same with color blind people underlining your links is helpful. 00:25:05.670 --> 00:25:07.680 It's not, it's like, fuck the design. 00:25:07.770 --> 00:25:09.480 Fuck whatever you want to think about. 00:25:09.810 --> 00:25:11.610 I want my design to look like this. 00:25:12.060 --> 00:25:14.610 You're helping people by underlining your links. 00:25:15.420 --> 00:25:16.110 That's simple. 00:25:16.500 --> 00:25:16.860 Okay. 00:25:19.500 --> 00:25:19.920 So. 00:25:20.550 --> 00:25:23.490 Like I said, this turned out to not be a quickie. 00:25:23.910 --> 00:25:25.500 But super Longie. 00:25:26.040 --> 00:25:26.430 Okay. 00:25:26.536 --> 00:25:28.619 And yeah, I That's what I think you could do. 00:25:29.009 --> 00:25:30.119 The other thing too, like. 00:25:31.349 --> 00:25:35.009 Think really, really hard about internal linking at this point. 00:25:35.219 --> 00:25:35.549 Right. 00:25:35.579 --> 00:25:36.569 You're in the post. 00:25:36.569 --> 00:25:37.319 You're updating it. 00:25:37.649 --> 00:25:40.019 Link out to link out to other posts. 00:25:40.439 --> 00:25:42.539 Right while you're thinking about it while you're writing this stuff. 00:25:43.439 --> 00:25:45.989 You know, this is why it's good to know your content. 00:25:45.989 --> 00:25:49.289 You know what you're working with, know your website, know everything. 00:25:50.009 --> 00:25:50.729 It's your thing. 00:25:51.689 --> 00:25:52.049 Anyway. 00:25:52.979 --> 00:25:53.639 That's it. 00:25:54.239 --> 00:25:56.249 And I'm going to try to end this with content. 00:25:56.549 --> 00:25:57.119 Meaning. 00:25:57.779 --> 00:26:01.799 Email me mad@moneylab.co, and I will see it next time. 00:26:15.051 --> 00:26:17.421 Computer: Please tell your friends about this show.