HUNGRY.

a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZY. You're in for an ABSOLUTE TREAT ON THE MENU:1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation3. Make something your CONS...

Show Notes

a brand building master class like you've NEVER head before

Botivo Drinks | B corp are one of my fave brands

The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZY

You're in for an ABSOLUTE TREAT 

ON THE MENU:

1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 

2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation

3. Make something your CONSUMERS ACTUALLY WANT “there’s a difference between TASTY and IMPRESSIVE

4. The 4 Brand tensions to brand (this is GENIUS)

- cultural tension: the zeitgeist 
- category tension: white space + counter opportunity 
- consumer tension: who are they and why are they different 
- What can you do no one else can do

6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates 

7. Seth Godin’s Psychographic vs Demographic “STOP Targeting Gen Zzzzzz” 

8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth

9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale 

10. Stephen Pinker’s Strawberry Cheesecake Principle: Priming people for perfect experience 

11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories 

12. Why hard is an unfair advantage + you need insane amounts of stamina 

👌 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team


🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER