The Matt Sodnicar Podcast

In this conversation with JK, we cover the seismic shift in marketing that happened on June 24, 2009. This is when consumers - private individuals - started marketing and making more noise and content than brands. We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing are some of the least trusted people, but at least the 2 of us are not bad guys.

Show Notes

In this conversation with JK, we cover the seismic shift in marketing that happened on June 24, 2009. This is when consumers - private individuals - started marketing and making more noise and content than brands. We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing are some of the least trusted people, but at least the 2 of us are not bad guys. ★ Support this podcast on Patreon ★

What is The Matt Sodnicar Podcast?

The Matt Sodnicar Podcast. Founded on the belief that one need not be famous to tell a compelling story. Focused on turning points in business and in life, those moments that will inspire others.

Have a story to share? Head to Instagram @themattsodcast and shoot us a DM!