In this special and abbreviated episode of The Negotiation, we wanted to acknowledge the severity of the coronavirus outbreak in China. We first want to take a moment to send our thoughts and prayers to all who've been affected, including our own colleagues, friends and families in China, as well as any of our listeners who may be impacted or affected. At this time we also wanted to give some high-level thoughts on the business and economic impact the outbreak is having, so we brought in Jacob Cooke, CEO of WPIC Marketing + Technologies, to discuss a bit about what the data is showing and give some advice to companies on what they can be doing now and how they can prepare for what is hopefully a near-at-hand end to this tragedy.
For the past 7 months, this show has been all about China and the amazing opportunities that lie in wait for companies willing to put in the work to be successful there. China’s business landscape and culture have been our bread and butter, it’s what this show has been built upon, and because of that, we need to talk about the tragic events that have been happening there over the last month due to the outbreak of the Coronavirus. The past month has been a difficult one for China and those impacted by the Coronavirus. We at The Negotiation and WPIC Marketing + Technologies have been impacted as well, and our hearts go out to our colleagues, friends, and loved ones that are suffering from the impact of this terrible virus. Our prayers go out to all of you and anyone listening who may have a loved one who has contracted the virus and we wish them and everyone a speedy recovery. Our thoughts are with you now and will be with you through every subsequent episode until this tragedy has been put behind us.
That said the show must go on, as they say, so with a heavy heart we’ve asked our helmsman Jacob Cooke, CoFounder, and CEO of WPIC Marketing + Technologies, if he would be kind enough to jump on for a quick discussion about the online and offline commercial landscape due to the Coronavirus outbreak, what the data is showing us given much of the country is shut-in or closed for the time being, and what companies can be doing in the meantime to be prepared for the chapter that follows this one.
Again, to everyone impacted by the Coronavirus outbreak out thoughts and prayers are with you.
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.