Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)

What makes an event not suck? 

What are buyer-first practices that Navattic uncovered in 2023? 

Is growth hacking still a thing?

Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:34) Concern about inflated numbers in company reports

(06:41) Growth hacking and data manipulation in marketing

(10:16) Expressing yourself online - what’s authenticity?

(15:54) Meet our special guest, Bethany Murphy!

(19:10) Silos in sales and marketing

(19:50) Cross-functional KPIs and compensation for marketers

(25:00) 6Sense team meetings crucial for relationship-building

Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/

Connect with Bethany: https://www.linkedin.com/in/bethanyjmurphy/
Produced in partnership with https://shareyourgenius.com/ 

What is GTM News Desk?

No BS news about B2B Go-To-Market. 



This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.

Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.

Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.