The real ROI of events is built long before anyone walks through the door. Yet many entrepreneurs still define ROI by numbers—leads, pipeline, conversions—when not all returns are immediately quantifiable. So what does it take to design events that truly drive ROI?In this episode of
Straight to Voicemail,
Amanda Smith hears from
Jeremiah Berkheimer, Founder at
Pact Haus, to talk about the secrets to event-driven ROI.
Jeremiah challenges the idea that it’s all about the numbers, and explains why the real value is built through frictionless, meaningful connections.
You’ll learn:
Why traditional event metrics fail to capture true ROI
How creativity enhances operational excellence in event planning
How to design event experiences that foster real human connection
Jump into the conversation:
(
00:00) Why event ROI is hard to prove
(
00:45) Rethinking ROI beyond data
(
01:30) Treating events like a brand or destination
(
02:00) The disney example of designed experience
(
02:45) ROI starts before the event
(
03:20) Designing connection during the event
(
03:50) Extending ROI after the event
(
04:20) Why emotion drives results
(
04:40 ) How creativity makes event operations more impactful
(
05:00) The real goal: Long-term relationships
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
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https://shareyourgenius.com/blog/ Follow Amanda Smith on LinkedIn
https://www.linkedin.com/in/amanda-alexander-smith/Follow Jeremiah Berkheimer on LinkedIn
https://www.linkedin.com/in/eventnerd/Pact House
https://www.linkedin.com/company/pacthaus/