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In any customer experience, we ask people to make a lot of choices. Often these decisions are low risk, like what color to choose or how much memory your new phone needs. For options that don’t carry too much risk, it’s easy to nudge customers to make a choice. A simple tactic like prompting with a default (“Is a large meal ok?”) provides a significant impact. But what about choices that are a little riskier?
When asked to make novel or high stakes decisions, like buying a new car, customers feel anxious and unsure. Choices like these call for a strong persuasion tactic. How can you ease someone’s mind and give them permission to try something new? The answer lies in a psychological principle known as Social Proof.
Join me today as we examine Social Proof - and how it guides customer behavior, emotions, memories, and choice.
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
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