Attributed - A podcast by Dreamdata

Feeling like the old B2B marketing rules no longer apply?

You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.

Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts.

What You'll Learn:
- Understand how Gen Z is changing the B2B buying journey.
- Strategies to build trust and credibility in a social-first environment.
- Actionable tactics to increase your brand's visibility on social channels.
- How to leverage social listening for B2B insights.
- Tips for creating engaging content that resonates with modern buyers.


Follow Irina Novoselsky on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 



Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Irina Novoselsky
CEO at Hootsuite 🦉 Turning social media into a predictable revenue channel | Growing businesses and people

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.