Stop Working So Hard in GHL

What happens when the interviewer becomes the interviewee?

In this episode of the Marketer's Toolkit Spotlight Series, Dr. Josh Satterlee flips the script and puts Virginia Scheuers in the guest chair. What follows is a rare look inside the business that started it all: Soul Software by Soulpreneurs.

Virginia's path to building a fully custom HighLevel experience didn't start in marketing. It started in acting studios, massage therapy rooms, and a 501c3 nonprofit theater company she built from the ground up. An autoimmune diagnosis forced her to let all of that go, and what came next was something she never expected: a coaching practice that revealed she had a serious gift for tech.

When she found HighLevel and the Marketer's Toolkit, she didn't just adopt the tools. She rebuilt the entire experience from the inside out, designing something her clients (heart-centered entrepreneurs, nonprofits, real estate agents, and small business owners who lead with their values) could actually use without feeling lost.

In this conversation, Josh walks Virginia through the features that shaped Soul Software: the sidebar menu she reorganized from scratch, the custom values system that replaced 47 manual updates with one, the plan upgrade automations running quietly in the background, the cross-sub-account lead sharing that makes partner events seamless, and the branded homepage dashboard her clients walk into every single time they log in.

This episode is equal parts origin story and live demo. Whether you're an agency owner, a solopreneur, or someone who has always felt like HighLevel wasn't quite built for your kind of client... this one will show you what's possible.

Ready to see what MTK can do for your HighLevel setup?
Grab the Marketer's Toolkit: marketerstoolkit.com
Join the community: facebook.com/groups/marketerstoolkit
Book a call with Virginia: go.thetoolkit.io/widget/bookings/toolkit-optimization

What is The Marketer's Toolkit for Go HighLevel?

The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use.

At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit. Known for his out-of-this-world support, rapid innovation, and uncanny ability to solve GHL’s most frustrating gaps, Tom has become a beloved creator in the GoHighLevel community. His Toolkit gives SaaS builders and agency owners the edge they need to rise above the noise.

In each episode, you’ll hear real stories from Toolkit users—creative founders, niche SaaS pros, and accidental agency owners who turned a system into a sustainable business. From intuitive dashboards for neurodivergent users to automated onboarding that scales with heart, these stories show what’s actually possible inside HighLevel.

🎧 Hosted by Virginia Scheuer, co-creator of the In the Spotlight YouTube series and long-time Toolkit power user.

Whether you're building a SaaS from scratch or refining your white-label GHL experience, this podcast delivers clarity, community, and copy-paste strategies you won’t find anywhere else.

Brought to you by The Marketer’s Toolkit