GTM Made Simple

You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.Members of this roundtable discussion include:Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Lisa Sharapata, CMO at BoostUp.aiJames Gilbert, Head of Marketing at CRMNEXTMillie Resnick, Vice President Product Marketing at BomboraKerry Cunningham, Product Marketing at 6senseRobin Izsak-Tseng, VP of Revenue Marketing at G2What we discussed:A deep dive into understanding intentBreaking down different types of dataHow intent data can help an organizationGathering evidence that a prospect is in-marketMapping intent data in order to operationalize itThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Show Notes

You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.

Members of this roundtable discussion include:

What we discussed:


  • A deep dive into understanding intent
  • Breaking down different types of data
  • How intent data can help an organization
  • Gathering evidence that a prospect is in-market
  • Mapping intent data in order to operationalize it


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?