11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges, AI's impact, and her passion for fighting Alzheimer's. Tune in for strategies on brand building, overcoming industry norms, and the importance of comprehensive roadmaps.

00:31 Guest Introduction: Emily Lee
00:56 Emily's Career Journey
01:46 AI Implementation at JustGlobal
02:16 Challenges in B2B Marketing
03:28 Effective Tools and Tactics
05:09 Common Mistakes in B2B Marketing
06:36 Wish for a B2B Marketing Tool
07:34 Recent Wins and Personal Passions
08:59 Frameworks for Decision Making
11:17 Conclusion and Key Takeaways

Related Links:
- Just Global https://justglobal.com/
- Alzheimer's Association (Illinois Chapter) https://www.alz.org/illinois
- Donate to Emilie’s Walk to End Alzheimer’s: https://act.alz.org/site/TR/Walk2024/IL-Illinois?px=12219811&pg=personal&fr_id=17588

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)