India’s luxury watch craze is ticking up. This Chandigarh-based retailer is making the most of it

Indians are hungry for luxury watches. Just in 2024, even as exports of Swiss watches declined globally, they surged 25 per cent in India. 

Interestingly, the player winning in this fast-growing market is not a legacy business house like Tata or Reliance, rather it is little-know Chandigarh-based retailer, Ethos. 

What sets it apart is the strong relationships it has built with ultra-luxury watch makers over the decades. How does it do it? 

Tune in. 

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