GTM Made Simple

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…But you probably don’t have a word-of-mouth strategy.In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.In this episode we discuss:What talking triggers are and how to use themB2B companies that create exceptional word-of-mouth strategiesConducting customer interviews to understand your touchpointsWhy the unexpected is the opportunity for brand differentiationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Show Notes

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…

But you probably don’t have a word-of-mouth strategy.

In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.


In this episode we discuss:

  • What talking triggers are and how to use them
  • B2B companies that create exceptional word-of-mouth strategies
  • Conducting customer interviews to understand your touchpoints
  • Why the unexpected is the opportunity for brand differentiation


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.



What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?