Paris Talks Marketing

🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value!

👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he's here to tell us all about that!

Join us on our rebranded podcast as we dive into how to build a good machine-learning model using 1PD. And discover how to accurately predict the lifetime value of new customers with this model.

🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!


Here are some of the key topics that Niki and Paris discussed in this episode:

• 03:33 Why you should predict customer lifetime value (pLTV)
• 05:29 When should predicting customer lifetime value be the top priority for your business
• 09:50 Google's hunger for data in the Cookiepocalypse
• 12:48 The steps to creating a machine learning (ML) model with first-party data
• 14:00 What's the key to getting started with a model predicting customer lifetime value
• 18:25 Aggregation of data for pLTV modeling
• 20:11 Different types of ML models and how Random Forest ML works
• 27:57 The final feedback loop: feeding your customers' pLTV scores back to Google Ads

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.