It's been a while since I've done one of these. It's been a pretty busy few weeks
between travel and just like major projects I've been working on. But I also
thought about this concept that came to me about idea cycles. It's like a kind of
like idea feast or famine. There are some weeks where I will just be heads down
working on stuff and nothing will come to me. And then there will be days where
like I finally come up for air and like I feel like idea after idea after idea
is happening. And so you know like it's like idea cycle and work cycle or like I
said idea feast and idea famine. And right now I'm in an idea feast. I'm
trying out a bunch of stuff. I got a new camera that I'm playing with and I am
working on a bunch of new shortcuts. But one of them the main reasons I'm kind of
banging in here is I my friend Brian Richards has been sending me tik-tok
videos. I don't have tik-tok so he has been graciously sending them in a way
where I could view them without an account. But it's mostly of this one
creator who basically just does the same thing over and over and over again
hitting home the same message. And I forget if I talked about this here but
I've been thinking a lot about my persistent message and how it should be.
I have on a post-it note reduce friction to create space but it's actually more
about controlling or applying friction. So it could be reducing or adding
friction. And so each video approximately goes story about something where
friction helped. You know so reducing friction helped or applying friction
helped. I did this thing where I reduced or applied friction. What can you do to
reduce or apply friction? So if you're on my newsletter I strongly recommend it
casabona.org/join. I've been doing a lot of that. I talked about the torpedo bats
for the Yankees and kind of how they have reduced friction by creating better
bats. So like instead of having to change their swing very much or like
adhere to the current bat they designed a better bat. I talked about how
Ichiro Suzuki reduced the friction in getting to first base by becoming a
left-handed hitter even though he is naturally right-handed. Like he literally
took steps out of his process for him from getting from home to first. So I've
been thinking a lot about that lately. I feel really good about this messaging.
I've been really more active on LinkedIn and Instagram because of it. So we'll see
you know I'm I'm not a big social media person but I think this could be
beneficial and I'll be putting out a podcast episode soon on Streamline
Solopreneur about like how what video tools I'm using to make recording shorts
a lot easier. The second camera allows me to mix it up. I kind of have like three
different camera angles now for me. Well I have three primary camera angles
this new camera got the tail too. It's like there are infinitely many camera
angles but I have three primary camera angles now for me to record these videos
and so we'll see we'll see how it goes. I think I'm gonna give it the old college
try for a few months because I've made it so low effort. I've reduced the
friction in creating short form videos enough that I think it's worth it for me
to do it. So we'll see what happens but that's I've been thinking about a lot of
stuff so I suspect I'll be putting out a few more of these episodes over the next
week but that's a that's a big one. I think that needs to be my messaging
right like and I saw oh gosh I'm gonna mess up her name but I saw her post on
LinkedIn Amanda Northcoat I think that's right.
Sorry Amanda if you are somehow listening to this. You know she said like
a lot of people get stuck a lot of consultants a lot of coaches get stuck
at $10,000 a month because they're still selling the time and not
the transformation and I really think the transformation for me the
transformation that I need to sell needs to be a spacious life right that's what
Holly set up for me and how do we make the transformation happen? We
make that happen by reducing or applying friction. So I feel pretty good about
that. Yeah I'll probably have more thoughts on like how I'm creating the
videos and the newsletter and addenda you know I put out an episode this week
of the Streamline Solopreneur about my AI swipe file and I've already made
changes to it. I'm just doing a lot of tinkering lately and I need an outlet I
have like a backlog of tinker sharing so I suspect this will be the first place
I do it because it's the the easiest the the path of least resistance. So if you
have any questions you can head over to streamlinedfeedback.com. Thanks so much
for listening and until next time I hope you find some space in your week.