Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker.
She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.
In this episode, we’re diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:
- Tips for assembling a team with a shared vision and diverse backgrounds to ignite creativity and rapid content production
- Why you should embrace the power of speed and experimentation to stay relevant and capture viral moments
- How to align your content with emotional resonance, relatability, and shareability to drive engagement and impact
Jump into the conversation:
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04:02) How did BuzzFeed change the content game?
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28:21) “You can’t force a meme.” - Creativity & Review Process
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32:39) Melissa’s Scroll-Stopping ClickUp Ads
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51:45) Speed + Relevancy = Great Content Marketing
(
55:41) The Toughest Parts of Being a Creative
What is Reed Between the Lines?
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.