Should more people smoke cigarettes? — ft. Ben Majoy

Make sure to buckle up for this weeks episode where special guest Ben Majoy brings a very unconventional problem to Jesse, Simon, and Romain. 

Majoy argues cigarettes deserve a more nuanced conversation—one that accounts for social connection, spontaneity, and joy alongside physical health.

Did they Crack it? Find out on this weeks episode! 

What is Crack It In An Hour?

Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it.