What's the #1 mistake most Etsy sellers make that kills their long-term growth potential?
Not building an email list of customers and potential customers. Relying solely on Etsy's platform limits your ability to communicate directly with your audience and market to them over time.
In this episode, I chat with Scott, who discusses strategies for building an online business beyond just selling on Etsy. He emphasize the importance of attracting an audience, building relationships through email marketing, and then monetizing that audience. Scott shares his ARM framework - Attention, Relationship, Monetize - and provides practical tips on creating valuable content, capturing email addresses, and effectively communicating with your list. We also discuss testing paid advertising to drive traffic and sales, while still focusing on building an email list for long-term growth.
EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en
What is The Built Online Podcast?
The Built Online Podcast is an ecommerce and online business show that teaches strategies to grow your company. Each episode we talk with veteran ecommerce sellers who share how they got their first sales online, how they grow their businesses, and the mistakes they made as a beginner which you can avoid. You'll learn how to build a business on Etsy, Shopify, Amazon, and much more. We hope to inspire you to start and run a successful ecommerce business. This podcast is sponsored by EverBee. EverBee is an e-commerce software platform that over 600k online business owners use to successfully start, grow, and scale their company.