The Espresso Hour

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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00) Intro 
(01:55) Cole's missed product opportunity 
(06:12) Dickie's strategy for product improvement 
(09:39) Unexpected benefits of 1:1 feedback 
(11:37) Customer experience is BETTER than product improvement? 
(13:01) Tactical strategies 
(19:11) The 3 customer tiers you should know about 
(21:48) Harvard vs. the internet education space 
(23:45) How to CRUSH low-ticket products 
(25:08) The 3 post-purchase survey questions you need to ask 
(30:35) The true meaning of wealth 
(35:04) Winner of FREE Ship 30 cohort 

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What is The Espresso Hour?

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!