The MyAgLife Podcast

Jason Scott talks with Jennifer Williams, marketing director for the California Walnut Board, about their approach to marketing in this “new normal.” Jennifer discusses how the board is monitoring legislature and mandates. They are focusing on providing routine updates to board members, alternates, handlers, and growers. They will continue to advocate by adapting their marketing programs and communicating effectively. Jennifer offers their established webpage for easy reference: https://walnuts.org/walnut-industry/covid19-resources/

Show Notes

Jason Scott talks with Jennifer Williams, marketing director for the California Walnut Board, about their approach to marketing in this “new normal.” Jennifer discusses how the board is monitoring legislature and mandates. They are focusing on providing routine updates to board members, alternates, handlers, and growers. They will continue to advocate by adapting their marketing programs and communicating effectively. Jennifer offers their established webpage for easy reference: https://walnuts.org/walnut-industry/covid19-resources/

What is The MyAgLife Podcast?

The MyAgLife Podcast is brought to you by JCS Marketing, Inc., the publisher of the industry-leading ag publications West Coast Nut, Progressive Crop Consultant and Grape & Wine Magazine. Our podcast will bring you exclusive interviews with industry professionals and more on a variety of production ag topics!