Marketing Systems for Success

In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.
 
Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.
 
Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.
 
Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!
 
00:34 Introduction to LinkedIn with Sarah
 
01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching
 
03:10 The Power of LinkedIn During Lockdown
 
04:30 Building a Business on LinkedIn
 
07:42 Content Strategies for LinkedIn
 
09:24 Engagement and Connection on LinkedIn
 
13:22 The Importance of Personal Storytelling
 
14:29 Tips for Effective LinkedIn Posts
 
17:19 The Role of Video Content on LinkedIn
 
21:14 Overcoming the Fear of Posting on Social Media
 
21:59 Building a Consistent Posting Habit
 
23:16 Balancing Personal Storytelling and Sales
 
23:57 Optimising Your LinkedIn Profile for Business
 
24:26 Creating a Content Strategy for LinkedIn
 
25:57 Engaging with Your Audience and Building Trust
 
27:34 The Importance of Consistency and Patience
 
29:04 Effective Networking and Connection Strategies
 
30:36 Setting Realistic Goals for LinkedIn Growth
 
34:23 Leveraging DMs for Business Growth
 
39:25 Summary of LinkedIn Coaching Services
 
41:37 Conclusion and Contact Information
 

Useful Links
 
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 
 
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer
 
Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator
 
Join the community for more weekly support here: https://www.helendickmancoaching.com/community 

 

Show Notes

In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.   Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.   Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.   Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!   00:34 Introduction to LinkedIn with Sarah   01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching   03:10 The Power of LinkedIn During Lockdown   04:30 Building a Business on LinkedIn   07:42 Content Strategies for LinkedIn   09:24 Engagement and Connection on LinkedIn   13:22 The Importance of Personal Storytelling   14:29 Tips for Effective LinkedIn Posts   17:19 The Role of Video Content on LinkedIn   21:14 Overcoming the Fear of Posting on Social Media   21:59 Building a Consistent Posting Habit   23:16 Balancing Personal Storytelling and Sales   23:57 Optimising Your LinkedIn Profile for Business   24:26 Creating a Content Strategy for LinkedIn   25:57 Engaging with Your Audience and Building Trust   27:34 The Importance of Consistency and Patience   29:04 Effective Networking and Connection Strategies   30:36 Setting Realistic Goals for LinkedIn Growth   34:23 Leveraging DMs for Business Growth   39:25 Summary of LinkedIn Coaching Services   41:37 Conclusion and Contact Information   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer   Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator   Join the community for more weekly support here: https://www.helendickmancoaching.com/community   

What is Marketing Systems for Success?

Marketing Systems for Success: Your new home for marketing inspiration and support.

Hi, I’m Helen!

I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.