Is a blue checkmark really worth it?

Many music artists obsess over getting a blue checkmark, but is it worth it? Today, we dive into the psychology behind social proof and why a verification badge alone rarely moves the needle for real growth. We talk about what actually makes listeners stick around, from cohesive branding to genuine emotional connection, and challenge the idea that shortcuts like checkmarks or follower counts can replace building a real audience.

Get in touch:
 @composed_podcast
 @soulart_janet
 @jaysonjohnevans

What is Composed: Scientific Wellness, Purpose & Direction for Those in the New Music Industry?

Hosted by Janet L. van den Bergh, former product manager at Universal Music and wellness practitioner specializing in nervous-system-aligned branding and career development, and Jayson John Evans, bestselling author and music industry researcher whose work spans psychology, neuroscience, and behavioural science, Composed explores the intersection of industry experience, scientific research, and internal wellbeing—providing music artists with a grounded, evidence-informed perspective on the challenges of the new music industry. Composed is here to bring rational clarity and a sense of calm to navigating one of the most complex and fast-moving industries in the world.