The FMCG Marketing Daily | Unilever-McCormick deal comes under scrutiny of | Nestlé, PepsiCo join forces on paper | Sonos' brand repositioning trades specs for

The FMCG Marketing Daily — September 17, 2026 In this episode: • The UK competition regulator is now reviewing McCormick's acquisition of Unilever's food assets, raising real questions about which brands change hands and what that means for their futures. • Nestlé and PepsiCo are co-investing in a paper packaging consortium, a move that signals sustainability is shifting from brand claim to shared infrastructure across the industry. • Sonos is ditching audiophile specs-led messaging in favour of emotion and experience — a classic repositioning playbook that has direct lessons for any FMCG brand trying to recover consumer trust after a damaging misstep. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.