Playing for Keeps

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Summary

What does long-term growth look like for DTC brands? How can businesses focus on profitability beyond the initial sale and into the next 3, 6, or even 9 months? It’s not always easy for cash-hungry startups, but it’s vital for sustainable scaling.

Kohlman Verheyen’s work with Bambu Earth is a great case study for combining metrics with genuine customer connections. Kohlman digs into their founder-first approach, the success they’ve had with product bundles, and the communication plan they use to grow their base of fanatical brand loyalists.

Show Notes

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.