The Marketing Insider: A Claritas Podcast

Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research.

Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/

Connect with Henry Gómez: henry.gomez@zubiad.com

Listen to Henry’s podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow

Connect with Zubi Advertising: https://www.zubiad.com/

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes

Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research. Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/ Connect with Henry Gómez: henry.gomez@zubiad.com Listen to Henry’s podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow Connect with Zubi Advertising: https://www.zubiad.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What is The Marketing Insider: A Claritas Podcast?

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.