We're joined by
Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare),
Kelly Peters (Director of Marketing at Tomorrow.io), and
Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including:
- Why and How VMWare created an internal cross-functional AI council
- Why Tomorrow.io decided to hire a full-time "AI Marketer"
- Perspectives on adopting AI and setting standards for its productive use in marketing today, including examples from how their teams are using AI to drive productivity and efficiency in a responsible way
Whether you're a marketer looking to learn more about AI, a skeptic, or just someone curious about one of the top trends in marketing today and want your team to get more out of what you're doing today, this is episode on AI in marketing is for you.
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. - They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. - They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
What is The Exit Five Podcast?
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
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