Back on T-R-A-C-K

How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight?

In this episode of Tea Time with Tech Marketing Leaders, host Kerry Guard chats with Annette Reed (Senior Director, Global Campaigns & Demand Gen at SentinelOne). Together, they break down:

• Operationalizing Marketing: Why SOPs, documentation, and processes actually make you faster, not slower.
• Doing More with Less: Practical ways to repurpose webinars, events, and content globally.
• Cross-Functional Alignment: How to effectively manage global teams, translations, and cross-time-zone collaboration.
• Tech Stack Best Practices: Making the most of tools like Asana and Slack without tool fatigue.

Grab your cup of tea and tune in for actionable operational insights!

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.