On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.
In this episode, we talked about:
- The power of storytelling for "boring" brands
- The elements that make up a great company story
- How Jason applies storytelling principles as a freelancer
And more.
What is The Marketer Show?
Uncover hidden gems and insights from the world's greatest marketers.