In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off.
Discussed in this episode:
- Leveraging customer insights and data to craft content that stands out.
- Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
- A unique branding approach that aligns with the company's values and sets it apart from others is essential.
- Authenticity in content helps build trust and engagement with the audience.
- Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
- Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
- Manual qualitative research can provide unique insights and make content more valuable and trustworthy.
Enjoy!
What is Louder Than Words with John Bonini?
Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else?
Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.
So, what’s the difference?
Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.