One Billion in 10 Minutes

We are kicking off this series with the two teams that chose Big Basket for The Ken’s inaugural case competition, organised in partnership with Zerodha. Both teams want to leverage the Tata ecosystem, but in drastically different ways. 

On one hand, Team Metamorphosis from IIM Ahmedabad isn’t just thinking about groceries. They want to throw medicines and ‘urban services’ into the mix too. On the other hand, Team Voldemort from IIM Kozhikode wants to use the trust that comes with the Tata brand to partner with kirana stores across the country. 

Which strategy will win? 

Tune in to find out. 

One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

What is One Billion in 10 Minutes?

‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’

That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country.

Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world.

Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.