Drive and Convert

With the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table stakes for modern brands – those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

In this episode, Ryan and Jon talk about Jon's second book, Opting In To Optimization and review some of the key concepts that are covered inside. The book condenses more than a decade of experience optimizing sites for some of the world's most recognizable brands into a tight, actionable playbook you can read in a week.

Listen to the full episode if you want to learn:

How to build a culture of optimization inside your brand
How to better undersand your customer's needs and challenges
How to use psychology and research-driven design to convert more visitors into buyers
How to protect your profit margin while chasing ambitious growth goals
How to convert run-of-the-mill customers into raving fans

If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.

Show Notes

With the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table stakes for modern brands – those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.
In this episode, Ryan and Jon talk about Jon's second book, Opting In To Optimization and review some of the key concepts that are covered inside. The book condenses more than a decade of experience optimizing sites for some of the world's most recognizable brands into a tight, actionable playbook you can read in a week.
Listen to the full episode if you want to learn:
  1. How to build a culture of optimization inside your brand
  2. How to better undersand your customer's needs and challenges
  3. How to use psychology and research-driven design to convert more visitors into buyers
  4. How to protect your profit margin while chasing ambitious growth goals
  5. How to convert run-of-the-mill customers into raving fans
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

What is Drive and Convert?

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.