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In this episode, I sit down with our first Norwegian guest: Martin Lien, Chief Commercial Officer at Norrøna, to explore how one of Norway’s most iconic outdoor brands has built a global community rooted in nature, performance and experience. We talk about Norrøna’s unique approach to product development with extreme athletes, their growing ecosystem of festivals, expeditions and hospitality, the strategy behind Norrøna House in Oslo, and how the brand is preparing for its 100th anniversary. Martin also shares lessons from his own career journey and what it takes to build a brand that stays relevant for almost a century.
Check the brand's website here.
Check the brand's website here.
Creators and Guests
What is OFFBounds Retail?
OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.
Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.
Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.
OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.