For Real: Life, Leadership, & Unlearning

If social media has started feeling like a full-time job you didn’t sign up for, this episode is for you. I’m joined by social media strategist Shannon McKinstrie for a rapid-fire conversation on what’s actually working right now — and what’s completely overrated. This chat was so good and so packed with tangible advice, we had to split it into two parts. Get ready for Hot Takes on trends, reels, and content that truly connects.

Episode Timestamps:
  • 00:05:00 – The most overused trend on Instagram (and why you should sometimes use it).
  • 00:07:00 – The "random thought reel" idea that always works when you are stuck.
  • 00:13:00 – The worst advice you see about growing on Instagram.
  • 00:15:00 – When to take down content that tanks (and why).
  • 00:18:00 – The key language shift: Moving from "How To" to "How I."
About Shannon McKinstrie: 
  • Website: https://shannonmckinstrie.com/
  • Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcast

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Today's episode is brought to you by The Planner's Vault—your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive community, and real-talk guidance to elevate your business, come join us inside The Vault. We’d love to have you!

For Real on Social Media:
Instagram: https://www.instagram.com/forrealwithmegan/
Facebook: https://www.facebook.com/ForRealPodcast

Hosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.

The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience

Creators and Guests

Host
Megan Gillikin
Wedding Industry Coach + Founder of The Planner's Vault
Producer
Jason Gillikin
CEO and Executive Producer at Earfluence

What is For Real: Life, Leadership, & Unlearning?

For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.

With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.

Formerly Weddings for Real - and glow-ups look good on us.