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In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.
This episode is brought to you by our friends at Minuttia.
This episode is brought to you by our friends at Minuttia.
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Timestamps:
00:00 Intro
01:16 Who is Tom Bangay?
02:01 Tom’s Background.
02:42 What’s Juro?
03:53 Using the Juro AI tool to craft first drafts of service contracts.
05:08 Juro’s target customers and use cases.
06:43 Academic background vs hands-on experience as a marketer.
08:27 The challenge of finding subject matter experts in content marketing.
09:44 Juro’s overall content strategy.
15:00 Where does organic search fit in Juro’s top-down content strategy?
17:43 The ‘why’ of creating a Slack community at Juro.
25:10 What the content team at Juro looks like.
26:12 The idea behind the podcasts done at Juro.
28:23 Experimenting with video podcasts.
29:27 Learn more about Tom and Juro and get in touch.
30:25 Outro
01:16 Who is Tom Bangay?
02:01 Tom’s Background.
02:42 What’s Juro?
03:53 Using the Juro AI tool to craft first drafts of service contracts.
05:08 Juro’s target customers and use cases.
06:43 Academic background vs hands-on experience as a marketer.
08:27 The challenge of finding subject matter experts in content marketing.
09:44 Juro’s overall content strategy.
15:00 Where does organic search fit in Juro’s top-down content strategy?
17:43 The ‘why’ of creating a Slack community at Juro.
25:10 What the content team at Juro looks like.
26:12 The idea behind the podcasts done at Juro.
28:23 Experimenting with video podcasts.
29:27 Learn more about Tom and Juro and get in touch.
30:25 Outro
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Useful Links:
Website: https://juro.com/
Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Creators & Guests
What is Content, Briefly?
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.