I'm thrilled to introduce our guest, Erica, a true force to be reckoned with in the world of social media and the CPG (Consumer Packaged Goods) industry. With a staggering 4 million likes on TikTok and a devoted following of 60,000 on LinkedIn, she's a true powerhouse, not only in building her personal brand but also in creating a delicious and healthier protein bar.
In this episode, you'll here about the strategies and insights behind Erica's incredible journey. We discuss what she aptly calls 'the parking lot framework,' shedding light on how to overcome distribution challenges, the art of saying no at the right moment, and the delicate balance of growing your business in sync with your personal brand.
Erica pulls no punches in this conversation, sharing her authentic experience, including the highs and lows of growing a brand with just $10,000 in hand. We explore the concept of growing pains and the invaluable lessons they bring.
Key highlights of this episode include:
- Erica's unique journey in creating a healthier protein bar.
- Her remarkable social media presence, including her TikTok and LinkedIn success.
- The unvarnished truths of growing a business alongside your personal brand.
Don't miss out on this candid and insightful discussion with Erica as she lays bare her entrepreneurial journey, sharing her real experiences and invaluable wisdom.
OUTLINE:
Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
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00:00) - Introduction
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5:05) - Female Founder
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9:02) - Customer Feedback
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12:00) - Bootstrapping with 10K
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17:59) - Personal Branding for your Business
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25:50) - Expansion & Distribution
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28:11) - Shiny Object Distraction
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35:22) - Myths Founders are Told
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40:16) - Naming the Podcast
What is How I Became...?
Discover the remarkable stories behind successful startups on 'How I Became...'.
Join me, Kelly Yefet, as we dive into the journeys of extraordinary founders, marketers, investors, and industry experts. Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness.
Each episode delivers inspiring narratives and practical insights for entrepreneurs of all stages. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in the world of startups. Tune in now to fuel your own entrepreneurial journey.
Interested in marketing and growth support for your business? https://www.kellyyefetconsulting.com/