Mission to Grow: A Small Business Guide to Cash, Compliance, and the War for Talent

In this episode, we sit back down with Mary Simmons to explore the significance of the employment brand and how post-employment practices can influence a company's revenue growth. Our hosts discuss key survey findings, showing the stark differences between fast-growing companies and zero-growth firms, particularly around how they manage termination processes, exit interviews, and employment brand perception.

Takeaways:
  • Employment Brand Matters: Companies with strong employment brands tend to attract top talent and maintain high employee satisfaction. Positive experiences in the hiring process and post-employment care resonate with future candidates.
  • Post-Employment Practices: Having formal post-employment policies, like termination letters and exit interviews, correlates with business growth. These practices convey respect and professionalism, even during separations.
  • Data-Driven Improvements: Conducting exit interviews and collecting real reasons for departures are essential for continuous improvement and compliance.
  • Retention Impacts Revenue: Fast-growing firms prioritize learning from their mistakes through data, ensuring they continuously evolve their employment practices to enhance employee retention and compliance.
Quote of the Show:
  • “I think the fast growth firms, as you said, they want to know and learn from their mistakes and just get better and better. And you can't do that if you're not informed.” - Mary Simmons
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Creators & Guests

Host
Mike Vannoy
Mike is a digital-first marketing executive with 25 years dedicated to helping HR companies thrive. As a board member of an AI software company and Chief Marketing Officer at Asure, he's been at the forefront of AI, HR compliance trends, and the changing demographics that shape today's marketplace. Under his leadership at Sales Engine Media, the company predominantly focused on the payroll, HR, and benefits industries, earning multiple spots on the Inc5000 list. Actively involved in multiple small businesses, Mike is a lifelong entrepreneur adept at navigating the changing workforce dynamics. He has held multiple executive roles at industry-leading HR firms, showcasing his expertise and leadership in the sector.
Guest
Mary Simmons

What is Mission to Grow: A Small Business Guide to Cash, Compliance, and the War for Talent?

Welcome to Mission to Grow, the podcast tailored for small business owners seeking practical insights, compliance-oriented content, and expert advice to navigate the complexities of HR and beyond. Hosted by Mike Vannoy, a seasoned business professional with a vision for rebranding and leveling up. Join us every Thursday as we delve into the world of compliance, productivity, and management strategies to empower owners and managers of midsize companies.