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Hello, hello, hello, and welcome back

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to the Night Water podcast.

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It has been a while.

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Today on the show, I'm going to taste and react

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to Pocari Sweat, the famed Japanese sports drink,

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live in the studio, the studio being my home office.

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This is the Night Water podcast,

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the official audio companion to the Night Water newsletter.

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Imagine this, you wake up in the middle of the night,

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you're parched, you stumble out of bed

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and towards the kitchen,

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seeking the cold touch of fresh water on your lips,

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and you pour yourself a glass and guzzle it down.

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Nothing has ever tasted so good.

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Your mind and your body are completely refreshed,

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and you are ready to return to bed

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for a blissful, dreamless sleep.

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That is what it is like to read Night Water.

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It is a late night niche culture newsletter

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that comes out most Tuesdays at 11 p.m. Eastern.

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I cover everything from vegan junk food

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to the Pokemon cards at McDonald's,

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to the fake hospital where Cabbage Patch Kids are born,

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to old time radio stations, to Japanese sports drinks.

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Who am I?

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My name is Adam Cecil.

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I write Night Water and I am your humble host today.

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And you can find out more about me

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and the newsletter at nightwater.email.

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That is a URL.

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And just go to that URL and click on FAQs in the menu.

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Enough preamble.

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Let's move on to Pocari Sweat.

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- Did you know that even while sitting,

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you may be losing fluids that are essential to the body?

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Pocari Sweat helps replenish these important bodily fluids.

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Drink Pocari Sweat.

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Easily absorb to quickly rehydrate your body.

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Water is not enough.

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♪ Pocari Sweat ♪

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- Long time Night Water readers know

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that I love a sports drink here in the UK called Lucozade.

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I've written two articles ranking

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my favorite Lucozade flavors at this point.

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I might even be able to wrangle a third

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if there's enough popular demand.

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Anybody?

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Pocari Sweat is a little bit different though.

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So there's only one flavor to try.

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And if you didn't know any better,

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you'd think you were looking at water.

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In fact, the reason I wanted to try Pocari Sweat

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in the first place is a tweet.

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This is from Marko Jukic.

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He's got a ton of followers actually.

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He's some kind of VC investor focused on space travel,

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I think, which is probably why Elon promoted him

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into my feed.

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He tweeted in August, quote,

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"I don't know how they do it,

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"but you can add inventing the perfect sports drink

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"to the list of Japan's accomplishments.

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"Uncanny.

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"Tastes like how water tastes in a dream."

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And then he's attached a picture of Pocari Sweat.

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Naturally, my interest was piqued.

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Sports drink, Japan, dream water.

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How could I not give it a try?

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- Life is a game of moments.

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And every one of them matters.

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(ding)

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Squeeze every drop out of life.

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Put it back with Pocari Sweat.

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- Let's go back in time a little bit

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to the origins of Pocari Sweat.

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A lot of this information comes from some great reporting

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from Emiko Jozuka at CNN

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and Julian Ryall at South China Morning Post.

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I will link both of their articles in the show notes

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if you wanna read them.

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Okay, throw your mind back.

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The year is sometime in the 1970s.

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You are a Japanese pharmaceutical researcher

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named Rokuro Harima,

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and you're on a business trip to Mexico.

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You get the worst diarrhea of your life.

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I mean, this is next level.

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I'm gonna die on the Oregon Trail, levels of diarrhea.

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And this is in the official record, mind you.

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I'm not exaggerating.

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I might be exaggerating a little bit.

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But you go to the hospital and the doctor says,

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"Okay, you'll be fine.

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"Just drink these sodas and you'll feel better.

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"You just need to rehydrate."

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So you're sitting there drinking your fizzy sodas,

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and you see a doctor pop open a pouch of IV fluid

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and drink straight from the bag

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to rehydrate after a long surgery.

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What are you thinking there in that scenario?

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Well, if you're Harima, you're thinking,

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"Wow, I've got a great idea for a drink."

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So Harima works for Otsuka Pharmaceutical,

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which makes IV fluid in Japan.

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And they also make a health drink,

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a vitamin C drink called Oronamin C

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that Harima actually worked on.

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He helped refine the flavor.

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And this is an absolute perfect storm of events,

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right person at the right time to create

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not only Pocari Sweat,

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but the entire sports drink market in Japan.

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See, Japan does not have Gatorade at the time.

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It does not have Lucozade.

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Outside of alcohol, there was soda, there was juice,

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and that was pretty much it.

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There was a wide open space for tasty IV fluid.

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So what's actually in Pocari Sweat?

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It's mostly water,

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some of the same elements that we lose when we sweat.

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So that's stuff like sodium ion, potassium ion,

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calcium ion, magnesium ion.

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There's a reason that it says ion supply drink

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on the bottles.

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You add some sugar and some citrus flavoring

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and you've got yourself a batch of Pocari Sweat.

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Fun fact, the name Pocari Sweat does not mean anything.

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Post-World War II, European languages

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were seen as quite posh.

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English slogans in particular were very trendy.

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Pocari was made up to sound vaguely European

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and sweat is sweat.

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The more you know.

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I know what you're thinking.

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What does Pocari Sweat taste like?

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We need to know.

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I love that energy.

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Keep it up. And I will taste Pocari Sweat

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live on this prerecorded podcast right after this break.

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If you enjoy Night Water, the newsletter,

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not just the concept of drinking water at night,

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consider becoming a paid subscriber.

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Not only will your paid subscription

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help me pay the bills around here,

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like hosting the blog and the podcast

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and buying Pocari Sweat,

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you will also get exclusive Day Soda newsletters.

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So recently on Day Soda, I've been doing a whole series

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where I go deep on modding my first iPod

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and everything that entails.

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And you can get access to that

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and the full Day Soda archive when you sign up.

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If you think, yeah, you know,

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I get about one fancy coffee's worth of enjoyment

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out of Night Water every month,

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you know, consider supporting.

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You can just head over to nightwater.email,

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hit subscribe in the top right corner,

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or head to the show notes for a direct link.

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And if you can't do a paid subscription right now,

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but you want to support Night Water,

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please tell your friends to sign up,

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share the posts on social media, in group chats,

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in your company's Slack or Microsoft Teams chat.

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It really helps.

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All right, let's get back to Pocari Sweat.

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There are a ton of great Pocari Sweat TV commercials

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on YouTube from its home country, Japan,

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and other markets they operate in like Korea, Nigeria,

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and even the US, where Pocari Sweat has been attempting

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to break into the sports drink market.

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I think my favorites

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are these old Cindy Crawford commercials.

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They're giving a kind of high fantasy,

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Xena: Warrior Princess cum Heavy Metal vibe,

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if you remember the giant bird thing from Heavy Metal.

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In one of them, she's practicing her sword craft

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when a mutant rabbit gives her a can of Pocari Sweat.

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And when a mutant rabbit gives you a can of Pocari Sweat,

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you're gonna argue with the mutant rabbit?

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No.

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While I was on YouTube looking for Pocari Sweat commercials,

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I came across this guy.

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His username is jacobfuckingjones.

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- Which of course I am quite excited to do.

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I haven't had too many cigarettes today,

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so I certainly am looking forward

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to enjoying one of my Winston Classic Red cigarettes

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from Mexico, but I am also quite excited

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to drink my Pocari Sweat Japanese sports drink

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in today's video as well.

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I went to Japan a couple months ago.

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- The title of this video is,

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Smoking Cigarettes and Drinking a Japanese Sports Drink

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at 4 p.m. on a Tuesday afternoon.

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And that's exactly what you get.

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It's about 20 minutes of our man Jacob shooting the shit,

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telling us about his trip to Japan,

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where he found Pocari Sweat in Mexico, where he lives,

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recounting its Mexican origin story, including the diarrhea,

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and then enjoying his cigarettes and Pocari Sweat.

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- Pocari Sweat definitely is not the first drink

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that comes to mind, so I'm looking forward

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to seeing how it actually does pair.

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But without further ado, let's go ahead

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and get one of my Winston Classic Red cigarettes

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all out of the pack, and let's go and get it all lit up,

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so then I can go ahead and drink some Pocari Sweat

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while smoking a cigarette, as I promised in the title,

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and find out whether Pocari Sweat actually pairs well

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with a cigarette or not.

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I'm not expecting it to be the best pairing ever,

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I will admit, but I'm looking forward

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to finding out nonetheless.

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Without further ado, let's go ahead

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and get this cigarette right here all lit up.

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Yes sir, yes sir, you know I'm saying I'm saying.

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- I'm not a big cigarette or tobacco guy in general,

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but I've gotta say, this is great, great stuff,

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and this is what YouTube should be for,

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not that satanic MrBeast stuff, and really,

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this is what podcasting should be too,

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fewer far-right influencers and more people

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smoking cigarettes and drinking a Japanese sports drink

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in the afternoon.

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And Night Water is here to change the podcasting industry

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bit by bit, so let's get into it.

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I thought it would be easy to find Pocari Sweat near me.

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I live near maybe four or five various Asian supermarkets

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covering a lot of the countries

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that Pocari Sweat is available in,

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but none of them had Pocari Sweat

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when I went looking, absolutely devastating.

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So I special ordered a few bottles from a UK importer,

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and of course, the second I do that,

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I went and found Pocari Sweat in two Asian supermarkets

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in the center of London, one of which is across the street

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from my favorite movie theater here,

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the Prince Charles Cinema, couldn't believe it.

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In any case, I now know where to go to get Pocari Sweat.

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I hope someday that Otsuka brings Pocari Sweat

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to the UK themselves.

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If you're in the US, you can go to trypocari.com.

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There is a map with retailers who carry it.

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The Japanese grocery store I used to go to in Brooklyn

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has it, very convenient, if I had found out

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about Pocari Sweat a couple of years ago.

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All right, I've made you wait long enough.

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It's time for me to take a sip of Pocari Sweat.

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- (singing in foreign language)

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- I've got my bottle of Pocari Sweat right here.

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This particular bottle is from Korea.

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Let's get a nice, record the opening.

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I thought that would make a more satisfying sound,

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if I'm being honest.

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That would be a nice like, you know.

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Okay, here we go.

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Oh, that's really nice.

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Especially after recording each section

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of this podcast multiple times, doing different takes.

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That is really refreshing on my vocal cords.

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It's a very subtle taste, very subtle citrusy taste.

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Not overpowering at all.

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Otherwise, it just tastes like a really nice, fresh water.

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(sipping)

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Yeah, it's not like a Lucozade or a Gatorade at all.

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Like it doesn't, it really feels like water

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with like an additive versus a completely different drink.

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Which I think is to its success.

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You know, I don't always want, you know,

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something that tastes super fake.

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I want like water, but in a dream.

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I don't know if I feel like it's like,

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the way that water tastes to me in a dream.

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I think water in a dream to me does not

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have any citrus flavor, at least in my dreams.

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But it does taste really good.

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Yeah, that's great.

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It's very refreshing.

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It's an extremely, extremely refreshing drink.

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What's it say?

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On the bottle it says, "Picari Sweat is a drink

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"which supplies water and electrolytes

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"lost through perspiration.

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"Picari Sweat is quickly absorbed into the body tissues

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"due to its fine osmolality,

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"and contains electrolytes

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"for replenishing body fluids.

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"Picari Sweat is thus highly recommended as a beverage

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"for such activities as sports, physical labor,

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"after a hot bath, and even as an eye opener in the morning."

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That would be really good, actually.

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It's like a nice morning drink.

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If you're not into coffee or you're trying

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to get off coffee, maybe Pocari Sweat is the way to go.

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Yeah, I think after a nice, you know,

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if you're out there doing your adult sports,

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can't go wrong with Pocari Sweat.

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Definitely feel like it's gonna perk you up.

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I think the real question is,

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should you replace your regular night water,

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you know, your night water, plain night water,

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with Picari Sweat?

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And it is extremely refreshing,

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but I do wonder if maybe it's a bit too refreshing,

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you know, like if it has a bit too much,

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even the subtle citrus flavor might be too much,

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it might perk you up a bit too much,

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versus plain Jane night water.

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But I don't know, you could try it, you could try it at home.

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You can also, in addition to Pocari Sweat

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in a bottle or a can, you can get Pocari Sweat powder.

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So you can make your own Pocari Sweat at home

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to various concentrations.

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You could dilute it if you were afraid

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of it being a little too much, which I am.

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But yeah, I'd say, you know, it's worth experimenting,

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but I wouldn't be rushing to make it a nighttime drink.

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It's definitely more of a morning,

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morning and after activity kind of drink.

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Oh, if only I had a nice cigarette to enjoy it with.

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Thanks for listening to Night Water today,

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as I tasted Pocari Sweat.

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Recording podcasts and drinking a Japanese sports drink

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at 11 p.m. on a Tuesday evening.

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Nothing better than that.

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My name is Adam Cecil.

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You can find me @fakeadamcecil on Twitter and BlueSky.

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I write Night Water, a niche culture newsletter

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at nightwater.email.

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Subscribe for free today,

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or become a paying Day Soda subscriber

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to help support more purchases of Japanese sports drinks.

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You can find Night Water on social media as well

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on BlueSky.

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It is nightwater.email.

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And on Instagram, it's @nightwatermemes.

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Links to both of those and various Mastodon options

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in the show notes.

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I'll see you next time.

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Until then.

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Yes, sir, yes, sir.

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You know what I'm saying?

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I'm saying.