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      "title": "The Obvious Choice\r",
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    {
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    {
      "title": "Ego, pandemic profits, and lessons learned\r",
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    {
      "title": "The absurdity of chasing profits without a plan\r",
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    {
      "title": "Embrace the basics and stay consistent\r",
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    {
      "title": "One seminar, DVD, or online course at a time\r",
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    {
      "title": "Make yourself the star of your brand\r",
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    {
      "title": "Play your own game to beat Michael Jordan",
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